design News

The comfort of Milano Bedding at the Fuorisalone in the Experience Design Bed & Show space

Clarke MilanoBedding ZonaTortona copy .jpeg
The comfort of Milano Bedding at the Fuorisalone in the Experience Design Bed & Show space it has been modified: 2024-04-12 di Vincenti Volonté Communication

Milano Bedding, in addition to the usual appointment at the Salone del Mobile.Milano (hall 11 – stand H20), this year is preparing to welcome visitors to the event Milanese also at Fuorisalone in the lively Tortona area. In via Tortona 10, in the living room of the “Experience Design Bed & Show” space, relaxation is ensured by the Clarke sofa bed, one of the company's most successful convertible sofas.

A collaboration that is not limited to Design Week, but which will last over time, since Milano Bedding adheres to the concept of “experiential” hospitality of the location, that is, making brands appreciated in their uniqueness and functionality through direct use.

“Experience Design Bed & Show” is a place where the traditional concept of showroom and hospitality evolves and merges to give value, all year round, to design and made in Italy in the Tortona district, among the first to give visibility to companies looking for alternative spaces to the fair.

In the two apartments with three rooms in total, which can be booked as an accommodation facility and visited as an exhibition space, you can actually interact with the products, touch them with your hands and even try them on with a view to a possible purchase.

The partnership with is therefore perfect Milano Bedding which, in addition to fully representing the world of Made in Italy, with its sofa beds is able to give life to one authentic brand experience both day and night.

In the showroom house which will be open to visits on the occasion of the Design Week the is therefore present Clarke convertible sofa which, thanks to its ability to open easily and quickly into a comfortable bed, transforms the space into a junior suite if necessary. The model, chosen with the elegant beige linen covering, is in line with the style of the location, refined and informal at the same time, and is characterized by its particular "ruffle" workmanship with visible stitching.

Milano Bedding thus invites you to fully experience the spirit of the place, and also of Design Week, with its welcoming sofa bed, designed to guarantee high comfort both when sitting and during the night's rest, promising guests moments of authentic relaxation, experiencing all the comfort even from a "tested" purchase perspective.

As Roberto de Lorenzo, CEO Milano Bedding, says: “the sofa bed is a piece of furniture which, to be understood in all its quality, needs to be tried. It is therefore an opportunity to be able to insert it in a place like this, where the display and eventual purchase of the product changes a life experience daily, in a lively neighborhood not only during Design Week, but throughout the year".

Milano Bedding for “Experience Design Bed & Show”

via Tortona 10, Milan | Tortona area

Fuorisalone experience: from 16 to 19 April, location open for visits from 11am to 13pm and 14pm to 17pm

You Might Also Like