Alps the Italian company founded in 1919, world leader in the production of recomposed wood is always guarantor of a production eco-responsible ed eco friendly of its products; philosophy which has become with time a trademark important. A company that this extraordinary material, alive and vital has built its history and its success. A successful reconfirmed recently in Milan during the design week, where his temporary showroom in Corso Garibaldi, was meeting space, open dialogue with all those, professionals or enthusiasts of design, you are left intrigue and attract the his project.
Alps today pays tribute to Milan, leaves a tangible sign of gratitude for having hosted, for making stage to his new way of telling.
Choose the beauty and magic of wood, in some of the countless possible facets, to renew all the benches in the widest stretch of Corso Garibaldi, one of the city's most visible where they stop willingly local residents and tourists more and more
In this context Alps underlines its commitment to production and his passion for research. Li returns applied to everyday objects. Colors and textures varied, well mixed together, provide an appealing new, transformed pieces anonymous and undifferentiated in beautiful objects to use and see.
It is the invitation of the Alps to live urban design with a sensitivity and a new treatment, to make us experience the city with the same pleasure that we feel at home.
The spot was produced by the collective "Bears" in collaboration with the Designer and Art Director of Alpi, Matteo Ragni. Alpi wanted to pay homage to the city of Milan by installing twenty-one new benches at Corso Garibaldi. And it is precisely through some of these twenty-one Alpi benches that, in the commercial, we indiscreetly observe scenes of everyday life made of smiles, gestures and sounds that lead us to a new perception of urban spaces, redeveloping them.