Inserted inside the 50esima edition of Expocasa, toBEeco It is a unique opportunity for designers and companies, create business opportunities and to create new synergies.
From 2 to 10 March at the Lingotto Fiere in Turin the fourth edition of toBEeco, the exhibition-competition focused on the theme ofecology and reuse, during which designers, architects, creatives and companies are called to exhibit projects and concepts that combine creativity, social responsibility and industrial innovation. An opportunity for discussion, therefore, around the theme of environmental sustainability with the aim of promoting eco-sustainable design, a possible engine of a new economy.
A toBEeco will be given a large personalized area inside Expocasa, the largest B2C event in the North-West dedicated to furniture, thus offering the visitor the opportunity to explore, with a single ticket, a real "salon in the salon ”, providing the opportunity to find new and fresh creative solutions, designed for the home and designed to make our world better.
Faithful to the objective of bringing out new creative talents, this year toBEeco promotes a competition in which exhibitors can participate proposing an unpublished project related to the theme chosen for the 2013 edition: SURPRISE ME! The proposals must have the ability to reveal the secret of everyday things, the potential uses hidden in everyday objects, the closest ones. The surprise will be successful the more unexpected is the change of point of view compared to the usual one. The challenge lies in giving new meaning and new function to things, and its key words will be: close, simple, sustainable.
During the second weekend of the festival, a jury of experts will award the industry's three most "amazing projects."
Not just exhibition and competition, toBEeco proposes, among the many initiatives scheduled, a debate on the theme of female design and guided tours to discover the secrets of the production of some of the leading companies in Italy in the design sector.