On the occasion of its fiftieth anniversary Expocasa 2013 It offers a program of events characterized by a common denominator: the women and their important contribution to the world of design.
Guided Tour company Serralunga (Biella)
Starting at 13
The 5 March there will be a guided tour - entitled The secrets of production- in Serralunga, one of the leading companies in Italy in the design sector, founded in Biella at the end of the 800th century as a tannery, capable of completely converting its production thanks to the import from the United States of the rotational molding system, an innovative technology in capable of producing large hollow objects. The key step is the design meeting between Marco Serralunga and Luisa Bocchietto (currently National President of ADI - Italian Association for Industrial Design, the only woman to have held this position for two consecutive terms) who in 15 years revolutionized the company projecting it into the dimension of the contemporary avant-garde lifestyle. The tour is free and open to all. The only requirement: to book first: only 50 people will have the opportunity to take part, booking their place on the site www.expocasa.it/tobeeco/eventi.
5 6 and March
Workshop sponsored by the Chamber of Commerce of Turin
Starting at 17.30
If the common thread tied to the relationship between the design and the female figure through the entire event, are grafted on it however many other initiatives, such as workshops sponsored by the Chamber of Commerce of Turin on the theme of sustainable packaging, in collaboration with the Politecnico di Torino and the protection of the design, respectively 5 and 6 March starting at 17.30. Participation is free - except the cost of the ticket at the show - but you need to register on the site, at www.expocasa.it/toBEeco/eventi.
Conference: "The design of the feminine"
The 8 March there will be a major conference on design for women, Organized by ArchiE20 and 39 + Design Management, which will investigate, through the precious testimonies of designers and architects of success, as an important contribution women have brought and can continue to bring to the world of design in terms of professionalism, creativity, sensitivity, taste and brilliant insights. The architette Patrizia Pozzi, celebrated designer of landscapes, Ludovica Palomba, the study Palomba Serafini Associati, which counts among its clients companies such as Driade, Foscarini, Laufen, Zucchetti and Zanotta, Patrizia Scarzella, journalist and expert in image and communication consultant of Italian and international companies in the sector design and Luisa Bocchietto, National President of ADI (Association for Industrial Design), will lead to the public their professional experience. They will do this by telling their victories, but also the difficulties with which they are due compare to achieve their important goals. There will also tips and advice for all young architette and designers who are about to embark on their own path by professionals and for all those who are still studying to become one.
Barbara Gulienetti, TV presenter of the program's success Paint your life, special guest of Expocasa 2013
The 9 March will be the time to Barbara Gulienetti, known to the general public for the run on Real Time TV program Paint your life, that the 16.30 holds a workshop open to all on the theme of reuse and creativity. Thanks to the advice of Barbara, it will be possible to derive a number of useful items from waste materials, giving a cut to the waste and, at the same time, renewing the furniture. To participate you must register via the website, in the Events section of toBEeco.
Barbara attended the Institut supérieur de peinture décorative Van Der Kelen in Brussels and is a professional decorator. In Europe, the Middle East and the United States has had the opportunity to decorate villas wonderful, beautiful hotels, private homes and even some yacht. In 2005 was selected by Barbara Boncompagni to conduct a new program on digital channel Real Time, titled Paint your life, centered on the theme of DIY and reuse. Since then it has been the protagonist of all series of the program and the 2012 leads also, on the same issuer, How's it.
EXPOCASA and children
Special attention is paid to children this year, with a series of initiatives:
In the Red Room in Hall 1, every evening from 18.30 20.30 in the week and on weekends from the 11 21, in fact, are organized, for children from the 6 11 years, art workshops and reuse, theater e animations, in addition to "giant games"And ai board games. Parents and relatives visiting Expocasa can thus devote himself in peace to ride through the stands, while the children remain with the entertainers. Even the children under the age of 6 years they have a play area - just outside the Red Room - but in this case the presence of mum and dad will be required.
Little designers grow up ...
toBEeco proposes 6 laboratories directed at children and young people that will take place over the weekend: from how to make a puppet with the things we have at home to how to turn a cork, paper, bubble wrap, a plastic bottle, into useful objects and design ; http://www.expocasa.it/it/2013/tobeeco/eventi
Meet the architect and Tips for your vegetable garden at home
Also this year the professionals of the Association of Young Architects will be present again in Expocasa to provide free of charge to visitors valuable first indications for the furnishing and renovation of your home, in the now-proven format called Meet the architect. You can choose from different times: the meetings are always book through the site. It offers visitors a landscape architect for tips dedicated to the green and in the vegetable garden terrace.
The professionals of the green Expocasa: many proposals and solutions for gardens and terraces
Thanks to a partnership signed with Lingotto Fiere, Guercio - The DIY, will offer visitors a calendar of courses to find out everything there is to know about furnishing gardens, balconies and terraces, with indications and advice on maintenance and decoration. And for those who share the space of their home with four-legged friends, there is also an appointment dedicated to the care of pets at home and in the garden, with the support of a veterinarian. All courses will take place at the Guercio stand - The DIY, Hall 3 - Stand D14. To participate you must register by sending an email to firstname.lastname@example.org. For information please contact the number 011 9912656 or visit www.ilfaidateguercio.com
Among the new initiatives, seminars for exhibitors to improve sales through proper communication
The furniture sector is experiencing a period of continuous evolution. The question becomes more and more careful and selective, and the best companies should be able to gain competitive advantage over the competition. For this, the Studio Simonelli (Workshop of Ideas), in collaboration with GL events Lingotto Fiere and CNA Piedmont, will propose during Expocasa 2013 a series of seminars on communication involve the sale which provide participants with concrete opportunities for deepening. What is the correct way to "use" a Fair? Ecology and marketing are always represented as two opposite sides of the same coin: one rejects consumerism feeds the other; but it may be different from that? How can we best use the new tools of communication and the "network" to compete in the market? We can imagine to "sell" new lifestyles instead of simple furniture, relying on the concept of sustainability associated with that of economic prosperity? All these questions will try to answer the seminars to which we may register directly on the site of Expocasa. The cut is based on maximum concreteness: 45 minutes where you provide practical guidance, with ample space to allow participants to express their problems, which the expert will be able to provide adequate answers.
Info for visitors
Lingotto Fiere, Turin
Via Nizza, 294
From Saturday to Sunday March 2 10 2013 March
Monday - Friday, from the 17 23
Saturday and Sunday, from the 10 23
Last Sunday, from the 10 20
Conventions for reduced admission
Thanks to agreements with GTT, those who use public transport can take advantage of certain benefits: input reduced to € 3 reserved for our subscribers and annual plurimensili, input reduced to € 4 reserved for our subscribers monthly, weekly, and for those with a validated ticket the same day. The promotion is valid from Monday to Friday reduction on the price of an admission fee (€ 7). Lingotto Fiere is reached by Metro (station Lingotto) and with the lines 1, 18, 35.
Expocasa also working with [TO] Bike, the bike sharing service weblog Turin, active days on 7 7, 24 24 hours. [TO] Bike will be present at the fair with an information desk for the entire duration of the show and with a mobile station only Saturday and Sunday 2 3 9 March and Saturday and Sunday, March 10 the square next to the ticket offices (Via Nizza side) to accommodate its subscribers. For all subscribers [TO] BIKE, following the directions on the site tobike.it, you can download the coupon valid for a reduced fee (instead of € 3 7 €), Monday through Friday. Please subscribers to present the coupon discount event accompanied by the card [TO] BIKE. Visitors to Expocasa also presenting the ticket at the Shop [TO] Bike entrance of Pavilion 1, will have the opportunity to purchase the subscription valid 15 months at the same cost of an annual € 25.