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Rio + Design 2012, Brazil visit Zona Tortona

Rio + Design 2012, Brazil visit Zona Tortona it has been modified: ‭2012-04-14 di jessica zannori

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The warm and charming atmosphere of Rio de Janeiro will be the scene for innovative products, eco-friendly and technologically advanced, on display at the Furniture expo. The carioca atmosphere moves to Milan for the fourth edition of the exhibition Rio + Design.
The creations of some of Rio de Janeiro's most important designers will be presented during the Salone del Mobile - for the first time in the effervescent Zona Tortona - within a set designer who will remember the Brazilian city, a source of inspiration and creativity. Promoted by the Government of the State of Rio de Janeiro

through the Secretariat for Economic Development, Energy, Industry and Services (Sedeis) and in partnership with Sebrae, the exhibition brings together 30 objects and graphic projects by 23 professionals.

The curator of the exhibition is Guto Indio da Costa, which also forms the setting. The setting will recall the enchanting nature of Rio de Janeiro: the mountains that meet the sea, the largest urban lagoon, the rich vegetation and many other details that characterize its landscape. The space of approximately 100 m2 in Via Tortona 20 it will host highly expressive and innovative projects, both in the research of materials and in the use of advanced techniques without neglecting attention to the environment.

And 'the case of chair Marajó by Carlos Alcantarino (Estúdio Alcantarino), with a metal tubular structure covered in natural rush and a design that recalls the motifs of marajoara ceramics, typical of the State of Pará, in the Amazon. Or the curious one folding chair Tamanduá, designed by Ado Azevedo (Ado Azevedo Design), depicting the homonymous animal typical of the Brazilian savannah and made in a sustainable way - in certified wood and padded in the backrest with fish skin sheets.

In exhibition also chair Pantosh by Leonardo Lattavo and Pedro Moog (Lattoog), part of a series of products that cross different influences and allude to the melting-pot of races that distinguishes the tropical country. The object is inspired by two classics: the Panton chair (Verner Panton, 1968) and armchair Willow (Charles Renie Mackintosh, 1904).

Of great visual appeal, the lamp 360 ° Antonio Bernardo and Lumini, a "jewel" by the rings pendants stainless steel whose shadows draw pictures on the floor. Not to forget the stool hardwood Sergio, Which pays homage to the father Verônica Rodrigues, Sergio Rodrigues, one of the masters of modern furniture Brazilian; the refrigerator high-tech In.genius designed by Guto Indio da Costa (Indio da Costa AUDT); the stool Pão de Açúcar - an object with a silhouette similar to the famous tourist spot, in recycled plywood covered with layers of composite wood - and wallpapers in the style of Escher's engravings, both by Gilson Martins; there chair Achan in fiberglass and jequitibá wood, designed by Mariana Betting Ferrarezi and Roberto Hercowitz (Em2 Design) and finally deckchair Língua de Sogra conceived by Roberto Bernardo and Fernando Menezes (Tamanduá Bandeira Idéias), inspired by the fun whistle used in children's birthdays.

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Rio de Janeiro, home to important events such as the upcoming Rio + 20 - the United Nations Conference on Sustainable Development to be held in June - is a place of productive innovation also driven by the economic growth of Brazil. The director of Sebrae in Rio de Janeiro, Cezar Vasquez, believes that one of the strengths of Rio de Janeiro design is its versatility.

“Rio + Design brings the best of Rio's creative production to the design mecca. It is a unique opportunity to show our products to the world ”. According to the Undersecretary for Economic Development of the State of Rio de Janeiro, Dulce Ângela Procópio, "the Government of the State of Rio de Janeiro is aware of the importance of design as a platform for economic development, adding value to products and services through innovation. .
The 2011 edition of Rio + Design in Milan consolidated the recognition of the quality of our designers, generating business opportunities. The 2012 edition brings news in terms of products and setting, always enhancing sustainability. "

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