The 'PiattaForma collective' - Fuorisalone 2013

The 'PiattaForma collective' - Fuorisalone 2013 it has been modified: 2013-04-04 di Angela D'Aprile

From Grottaglie in Milan, return. In his concept showroom in Via A. Volta 18, Volubilis Milan and invites all visitors to the Salone del Mobile to participate the creation of a collective intergenerational.

Milan, Salone del Mobile - Volubilis, the single-brand showroom of the well-known Del Monaco majolica and above all a place of cohesion, tradition and innovation, challenges visitors to the city of Milan and the 2013 edition of the Salone del Mobile, in a collective work.

Collective platform. The title chosen for the work conceived and designed by Vincenzo Del Monaco and Demis Martinelli, both craftsmen, both artists, both sons of art and craft shops operating in the family.

A marathon which provides audience interaction with matter, which can be modeled and decomposed autonomously, day after day, and arbitrarily positioned on the ferrous and sinuous grid by Demis Martinelli (, passing through the ceramic intervention by Vincenzo Del
Monaco ( - ​​ which will engage in a conclusive but not definitive act, leaving the becoming as
further possibility.

To ask “What are the possibilities of a project in which multiple variables are involved? What and how many are the constraints of a project today? "
The only answer, given the constraints and having amplified them through the artistic intervention, can be the unpredictability of the interaction, of the relationship, of people.
It is there that the project takes on an authentic dimension. It is in the encounter with the public, with 'other' designers, with imaginative clients and with a temporal dimension that is constantly dilated in the moment, in the present, in the continuous. A unique story, of which art, design and tradition are the chapters that make up the plot, intertwining: the artistic dimension of the uniqueness of the work, the rules of design and the seriality of the product, the never extinguished tradition of knowledge and of the ability to deal with matter.

The 'PiattaForma Collective' will be the ideal place where art, design and tradition will meet, being able to intersect with the stories of everyone, without depriving themselves of
human breath of the visitor, who will be a true explorer of form and matter.
Starting from 2 to 20 April 2013, passing in Via Volta at number 18 you can be the protagonists of a collective material ritual full of meanings.

Flat-Form Collective - Table of contents
- Prologue
From April to 2 9 April 2013 12.00 pm at 19.00
Each visitor to the showroom will be able to try their hand at a modeling and a decoration activity by interacting with the 'PiattaForma collective' in its first phase of creation. The products produced will be kept in the showroom for the subsequent phases of the work. A group of children from a primary school in Milan will also participate in this phase.
- Chapter 1. 'Happening'
Tuesday April 9 18.00 hours
The artists Vincenzo Del Monaco and Demis Martinelli will interact with the work and with the signs left by visitors in the first phase, completing the vertical development of the
'Collective platform'.
- Chapter 2. 'Salone and post Salone'
10 20 from April to April from hour to hour 11.00 20.00
Another possibility for visitors to the Salone del Mobile and the city of Milan to be part of Volubilis 'Collective PiattaForma' at this point which has reached one
vertical and horizontal development. This phase will close on Saturday 20 April 2013 with a tasting event of a particular Tuscan wine.
- Chapter 3. 'Milan-Grottaglie: round trip'
April 21 2013
The decoration and modeling works produced by all the participants will face a journey from Milan to the Bottega di Grottaglie where they will
cooked and glazed and then return to their place of creation: Volubilis.
- Epilogue
June 21 2013 18.00 hours
On the first day of summer in Volubilis the 'PiattaForma collective' will come back to life through the repositioning of all the cooked and glazed works in the walls of
Grottaglie. All the participants in the work will therefore be able to see their plates and their modeling creations displayed in the showroom and buy their pieces with a symbolic amount to keep the 'collective PiattaForma' alive in their homes.

For information and reservations:
Ceramiche Del Monaco by Volubilis | showroom Via Volta, 18 - 20121 Milan
email: tel: + 39 0263793319

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