Giuseppe Zappavigna Moll
JTI CLEAN CITY LAB: 28 DESIGN ASHTRAY ON SHOW AT THE TRIENNALE. it has been modified: 2011-04-12 di Bushi144

The exhibition of projects in competition for JTI Clean City Lab, the international contest promoted by JTI-Japan Tobacco International, dedicated to the conception and development of the portable ashtray of the future, was inaugurated today at the Milan Triennale, which saw the participation of three schools of art and design of absolute prestige such as Domus Academy (Milan), Central Saint Martins (London) and ECAL- Ecole Cantonale d'Art de Lausanne (Lausanne).

JTI Clean City Lab was created with the aim of encouraging the debate on the model of the City of the Future, a city that is open, respectful of diversity and the different choices made by people. In fact, professors, students and experts in the world of design have worked on the development of over 100 projects that combine creativity, aesthetics and à with JTI's values, including, in particular, innovation and commitment.

I 28 projects (Finalists and winners) will be on display until April 17 at the Milan Triennale in the evocative context conceived by Martino Berghinz: fragments of colors and sounds, splinters of noises and images landed directly from an ideal futuristic city are the background to two carousels that offer our gaze to the 28 small prototypes.

The ceremony award ceremony of JTI Clean City Lab - chosen by a jury composed of PierCarlo Alessiani, Porzia Bergamasco, Andrea Branzi, Arturo Dell'Acqua Bellavitis, Maria Luisa Galbiati, Francesco Morace, Cristina Morozzi and Patricia Urquiola - will take place Thursday April at 14 12.30 at the Agora Theatre in Triennale Design Museum.

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