HEINEKEN OPEN DESIGN EXPLORATIONS it has been modified: 2011-08-02 di Benedetto Fiori

Heineken has opened the registration for the project a few days ago "Open Design Exploration", An international initiative that invites Emerging designers of New York, Sao Paulo, Tokyo and Milan to attend a creative project for the design and implementation of a modern and futuristic concept club, Which will be revealed at the Salone del Mobile in Milan 2012.

The designers, in fact, may join the project until Sunday 21 August through Facebook (, Presenting a simple portfolio with the description of their work, in order to highlight talent, ambition and personality.

The jury of the project will have the task of selecting designers for each of 20 4 cities involved and invite them to take part in some evenings of "scouting" promoted by renowned creative format PechaKucha in the cities of New York, Sao Paulo, Tokyo and Milan.

The 4 events allow the jury to select further designers, leading to the formation of a final team, composed of 5 elements for each city, who will work together on the project.

 At the beginning of the creative path (mid-September 2011), the selected designers will be guided by a team of recognized professionals who will provide them with specific training, such as Luc Schurgers, founder of MiniVegas (specialized in motion design), and Fabio Rotella, of the Studio Rotella (specialized in interior design). During this experience, the designers will be able to exchange ideas and suggestions with authoritative professionals in the sector to create a modern and avant-garde concept that increases socialization in the nightclubs.A tour of the trendiest and trendiest clubs will also allow the designers to draw inspiration , observing the different nightlife environments and the interaction between people inside the clubs: a fundamental experience to develop a new design concept for nightclubs. 

Announced in April 2011 during the last Salone del Mobile in Milan, the project will end in April 2012, during the Salone del Mobile in Milan, with the exposure of the club concept that will be appreciated by all fans of design. 

For more information and details on how to participate is recommended to visit

You Might Also Like