The Beijing Industrial Design Center and the Triennale Design Museum lead for the first time in Asia's largest exhibition of contemporary Italian design "The New Italian Design 2.0". The exhibition, inaugurated on July 16 2012 at the exhibition hall of the China Design Market within the building "Design Capital", will continue until August 20 2012.
"The New Italian Design 2.0" is the first major international exhibition in Beijing after the prestigious award of "City of Design" of UNESCO; The exhibition is part of the warm-up initiatives in view of the presence of Milan as "City guest of honor" of the next edition of the Beijing Design Week.
The exhibition presents a survey on contemporary Italian design and reflections resulting from the recent economic, political, technological and cultural. The care and preparation of the exhibition are the Andrea Branzi teacher and design and coordination of the Triennale director, Silvana Annicchiarico.
The opening ceremony was attended by the director of the Milan Triennale Andrea Cancelled, prof. Arturo Water Bellavitis, president of the Foundation Museum of Design and Professor of Industrial Design at the Politecnico di Milano, who stressed that with this exhibition, the Triennale Design Museum in China leads not only products but above all ideas and concepts, which are fundamental requirements to enable the Chinese design to mature in international fora.
The Cons. Giuseppe Rao, (Advisor for Technological and Industrial Innovation) of the Embassy of Italy in the PRC noted that the Italian and Chinese governments have decided that design represents a strategic sector for bilateral cooperation and recalled that the number of students Chinese enrolling in Italian universities and design schools is growing rapidly.
The importance of further strengthening exchanges in the cultural, technological and design fields between China and Italy was reiterated by the director of the Technology department of the Science and Technology Commission of the Beijing Municipality Tang Jian: "We are pleased to present this major exhibition of contemporary Italian design. The inauguration of “The New Italian Design 2.0” represents the first major international design event hosted by Beijing after its recognition as “City of Design”. This recognition is both an honor and a responsibility for everyone. "
Triennale Design Museum, the first museum of Italian design, directed by Silvana Annicchiarico, pursuing with this exhibition a process of analysis, enhancement and promotion of the new Italian creativity.
It emerges a rich and varied, starting from furniture design to embrace new forms of communication, from food to web design, from fashion to textile design, from jewelery design to graphics and
multimedia up to furnishings and decorative objects.
With more than 1000 square meters of exhibition space for the exhibition of Beijing were selected projects about 300 100 Italian designers, including 165 on product design, graphics on 30, 54 of related objects
body as jewelry, handbags and accessories, 14 on research, 14 on food design, 5 on interior design. The New Italian Design 2.0 is the updated and expanded version of the exhibition presented for the first time in 2007 at the Milan Triennale, born from a census on a national scale with the intent to focus on the transition in the design world by XX the twenty-first century, highlighting the substantial change in the role of the profession.
The New Italian Design 2.0 made stops in Madrid and in 2007 2010 in Istanbul. After Beijing will be held from September to 20 20 2012 November in the spaces of the National Taiwan Craft Research and Developement Institute of Nantou.
The New Italian Design 2.0
An exhibition: Triennale Design Museum
The exhibition is sponsored by the Science and Technology Commission of Beijing Municipality and the Xicheng District Government. The organizing bodies are the Beijing Industrial Design Center and the Zhongguancun Science Park, with the contribution of the Italy-China Center for Technology Transfer, the Italy-China Center for Design and Innovation, World Design Capital, Rizzoli Beijing, joint venture by RCS Mediagroup, China Red Star Design Award, China Design Market, Beijing Design Week. The exhibition is sponsored by the China Industrial Design Association, the Agency for the diffusion of technologies for innovation of the Presidency of the Council of Ministers, the Municipality of Milan, the Embassy of Italy in China and the Italian Chamber of Commerce in China.
Sponsors of the initiative: Vibram
The New Italian Design 2.0
Date and time: from July to 16 20 August from the 9 18
Place: China Design Market - World Design Capital
No. 2, Building B, Bei san huan, Madian qiao - Dongbei jiao, Xicheng District, Beijing, China