The design and the new face of pizzerias are the central theme of "The prize 5 Seasons - Shaping the future of pizzerias. New openings, innovative spaces and concepts"The international design competition promoted by the line of specialized flours "The 5 Seasons" in collaboration with POLI.design - Consortium of the Politecnico di Milano.
the event Tuttofood - Milano World Food Exhibition 2013 (19-22 May, Fiera Milano), was chosen to present the second edition of the competition. The presentation is expected Sunday May at 19 10.30 at the Spazio Anfiteatro, in Pavilion 13 of Fiera Milano, as part of a round table that will analyze the international trends in the sector. Nicola R.Ticozzi, director of the specialization courses for architects "Design Experience" of POLI.design - Consortium of the Politecnico di Milano, will introduce the interventions of Giorgio Agugiaro (President of Agugiaro & Figna Molini SpA), Gianpietro Sacchi (Professor of POLI courses. design), Anna Kolomiyets (Coordinator of the HoReCa Design Courses in Russian by POLI.design) and Svetoslava Georgieva (Winner of the 1st edition of the 5 Seasons Award).
The Prize The 5 Seasons through this new edition, which will end on February 1 2015 to coincide with Expo 2015, , Provides architects and designers attentive to the evolution of the spaces for the public to interpret and express the challenge in terms of design, evolution of functions, the relationship and communication to the public, the transformation that restaurants and pizzerias are living in Italy and in the world, and that is literally changing the face of space historically characterized by tradition and aesthetic languages almost unchanged over time. The design of the spaces has now become the essential key to affirm and communicate, through the aesthetic quality of the spaces and new functions, product quality, awareness of the importance of service, the new value of the interaction with customers.
Shaping the future of pizzerias, looking to the world
"The 5 Stagioni design award that we wanted to be promoters of looks at an ever wider world, because the sector of pizza places to which it is oriented has very significant dimensions in all countries, even if with different characteristics , and from every country in the world I can get important and useful innovation suggestions for everyone - explains Giorgio Agugiaro, president of Agugiaro & Figna Molini SpA. - Research and innovation, in all aspects, are the basis of the activity of Agugiaro & Figna Molini, a company of great tradition and oriented towards the future In the world of restaurants and local pizzerias, which is particularly dear to us, and in which we are a leader through the line of specialized products Le 5 Stagioni, the need has arisen to stimulate innovation even beyond the product. Today, quality is essential but it is only a starting point: innovation, also from the point of view of functions, furnishings and the overall image can be decisive for the success of the premises. "
The contest is sponsored by ADI (Association for Industrial Design), AIPi (Italian Association of Interior Designers), AIAP (Association for Visual Design) and Restaurant Design - Design Course for innovation of local restaurants and pizzeria.
The Jury of the "Premio Le 5 Seasons" will be chaired by Arturo Dell'Acqua Bellavitis, Dean of the Faculty of Design at the Politecnico di Milano.
The contest will end on February 1 2015, and the awarding of the winning projects will be held in conjunction with Expo 2015.
The “Le 5 Stagioni Award” has two sections: “Opening”, for premises created, and “Concept”, for design proposals and concepts of pizzeria premises. The total prize money is € 15.000.
All information and the complete rules on www.premiole5stagioni.it
