At New Smart Future, Jomoo's booth at KBC 2021 in Shanghai

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At New Smart Future, Jomoo's booth at KBC 2021 in Shanghai it has been modified: ‭2021-07-19 di paolocesarettiarch

Jomoo's booth at KBC 2021 in Shanghai conveys a feeling of renewed energy after the long period of Covid.

This time has left us all with an enriched awareness of local cultures and a growing confidence in technology as a means to improve human life. This feeling is reflected in the design of the stand and the related visual communication theme: "Dreaming the future with a smile".

Taking advantage of Jomoo's role as an innovator in the Asian kitchen and bathroom market, we imagined a living, human-centered environment, characterized by warm colors and rounded shapes accompanied by an extensive use of light wood. Elements that recall the Chinese tradition are mixed with urban tech suggestions, creating an original and completely new image.

A fluid circulation crosses the space ofpreparation linking different important exhibition moments. Among these, a new bathroom collection designed by FA Porsche Design, the new smart Sensa home automation system, and the Hy-Circular Toilet, developed with the support of the Bill and Melinda Gates Foundation with the aim of providing sustainable water recycling. in developing regions of the world.

The design of the stand and the visual communication contributed to the creation of a coherent narrative by Jomoo, a company that in a few years has transformed into an international group by bringing together Chinese and European brands such as Poggenpohl, a German manufacturer of high-end kitchens, and THG, a renowned French manufacturer of bathroom taps in the luxury segment. During KBC 21 these brands and their main themes were presented each with its own identity under the shared main umbrella of Jomoo Group.

It resulted a very attractive space, with a consistent and constant traffic of visitors engaged in many product experiences and at ease in an elegant yet welcoming and tech friendly atmosphere.

Project: Paolo Cesaretti Arch, THU the link to the website.

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