The Permanent Design Observatory gives VittEr Design® by Filippi 1971 its first important recognition: the brand and the company have in fact been included in the ADI Design Index 2021, in the “Research for the company” category and will compete in the next edition of the Compasso d'Oro, the number twenty-seven.
At this edition, as announced during the presentation at the ADI Design Museum in Milan, 1009 products competed, of which only 233 were selected, chosen for their characteristics of "development, sustainable and responsible".
As Francesca Filippi explains, project manager Filippi 1971 and VittEr Design®: "Our business project optimally represents the synthesis and sum of the criteria that ADI Design Index 2021 required of candidates in this category and, for this reason, we are very proud of our work and that of the architects Basaglia + Rota Nodari who, with their role as art director, contributed to the birth of the brand and its first collection ".
The VittEr Design® brand and the first collection of POP & Déco furniture, entirely made of VittEr®, stand out in fact, as requested by the Permanent Design Observatory, "For originality and functional and typological innovation, for the production processes adopted, for the materials used, for the formal synthesis achieved".
In addition to this, the "Particular attention paid to products that express respect for the environment".
These are just some of the characteristics that identify the VittEr Design® project, conceived to enhance, right from the start the exclusive VittEr® material, developed by Filippi 1971.
It is a innovative compact layered laminate, ecological, zero formaldehyde emission, customizable through digital printing technology, highly wear-resistant, water-repellent, fire-retardant. It is also an active surface produced with silver ions that give antibacterial and antiviral properties, suitable for direct contact with food.
VittEr® arises exclusively from the use of FSC® paper and takes shape thanks to a simple process but the result of a long internal research: pressing and heating allow to reach the final result, that is a sustainable product, with a short and certified supply chain.
In addition, VittEr® stands out for its being “all color”: each level, from the core to the surface, is colored or composed of several nuances layer by layer to create chromatic games, working on the levels of depth.
The POP & Déco collection, born therefore in this context of strategic operation and art direction, with its plastic, sinuous shapes and rhythmic design, underlines the particularity of VittEr® of being a material that goes beyond the usual appearance of laminate, to get closer to that of materials solid: the “micro” stratification of the sheets that compose it is re-proposed in the “macro” layers that make up the furnishings and create three-dimensional figures starting from two-dimensional planes.
A line full of elements, tables, stools, coat hangers, bookcases, reception desks and benches, designed for residential, contract and work environments that exploits the technical characteristics of the material to transform them into a simple and direct expressive language.
A further criterion from the ADI selection was that of "Highlight the specificities and vocations of the production districts of the Italian territory and give life to projects and initiatives to promote, through design, research and innovation within companies and in the territory, with strategic projects for the business".
Also in this respect Filippi 1971, VittEr Design® and, last but not least, the VittEr® material, are the spokespersons of the intense bond with the territory and of Italian mastery.
Starting with the redevelopment of the Filippi 1971 headquarters in Berbenno (BG), architects and the company have understood that they have the opportunity to contribute to the development of an Italian excellence strongly rooted in the territory of origin, the Imagna Valley, a historic district linked to to woodworking. The activity of Filippi 1971 is in fact the subcontracting of high-level industrial furniture in the automotive sector, in the specific of recreational vehicles and the nautical-naval sector, for which it produces complete furniture kits thanks to a fully equipped carpentry and a department advanced research and development. Here, innovative technologies and materials are developed, with particular attention to raw materials and sustainable processes.
"We are very satisfied" concludes Francesca Filippi "Of the ADI Design Index selection and to have completed this important path that has allowed us to once again enhance our territory. A work developed in several steps, which laid the foundations for a future path linked to the world of design ".
To this link the company website