Collective exhibition "BRAND ART - The Soul of the Brand", Milan, Palazzo Isimbardi

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Collective exhibition "BRAND ART - The Soul of the Brand", Milan, Palazzo Isimbardi it has been modified: 2014-06-04 di Benedict Flowers

During the Festival Mediastars, the collective "flash" BRAND ART - The soul of the brand will be staged in Isimbardi Palace, seat of the Province of Milan in Corso Monforte 35, the 12 and 13 June.

Organized by Star Media Publisher, the exhibition will be held under the patronage of the Province of Milan, UNICOM - National Union of Communication Companies, AI - Association of Authors Pictures, Brand Identikit and RestArt Association and the collaboration of Communication Carioca.

"From the creations of Andy Warhol production Austrian artist Swetlana Heger, who coined the term Art Brand as a movement next to Pop Art, for years the brand and graphic sign are a source of inspiration for art. With this exhibition we offer to fans and insiders a window on Italian contemporary art related to the field of communication, "said the Director-Star Media Publisher, Giulio Rodolfo.

The exhibition ART BRAND - The soul of the brand will offer a multifaceted look at this form of art through the work of artists Zibe, Andrea Costa, Gaetano Grizzanti, Mich Farè, Monica Menozzi, Paolo Rui. In addition, the Association will present RESTART 370 pins selected for the second edition of the International Contest Pins restart.

Claudia Simoncini, an art historian, is the curator. "The Brand Art is born as opposed to the previous production, it is in fact valid roots that give new life to shapes, colors, traits used by the artists of the movement to convey to the viewer messages, moral or outrageous as they are, with an extraordinary force d 'impact. They are also in some way indebted to the artistic movements of the '900 that made protagonists, albeit with different messages, everyday objects the "cookie jar" of De Chirico, the "pipe" of Magritte, the "Bicycle Wheel" of Duchamp , the "iron" of Man Ray and even further back brocades, velvets and silks painted as backs of the thrones on which were seated delicate Renaissance Madonnas, "she says.

Menozzi Monica NYcollection low

The Artists

Andrea Costa

Engineer, a consultant at Arthur Andersen, television producer at Mediaset, around two thousand decided to devote himself full-time to drawing and painting. Formed the Art Students League of New York, he studied the classics in Florence and Venice. In 2007 begins to show his work, in particular remember 2010 in the exhibition "Costa-wheel icons Parallel", in June 2011 the exhibition "Epic Daily". 2012 dates back to the post by Vodafone Italy execution of works permanently exhibited in the Palazzo Vodafone Milan.


The subversive force of Zibe lies in its ability to blend the artistic gesture with the vandalism, to combine the creative action with acrobatic skills. Vandalism as a fine art, to paraphrase De Quincey, resulting in him in an unstoppable production of tags, posters, stickers, stencils that alter the urban landscape, costellandolo signs and icons seemingly meaningless advertising ends in same, brands no corresponding actual product, which stimulate our imagination and our curiosity unconscious. Time and memory are storytellers constant in the works of Zibe, ready to remind us what we should not.

Gaetano Grizzanti

Consultant for the brand identity of the top experts in the industry, is today a reference point for the culture of branding in Italy. It 'also an artist and 2000 develops innovative thinking that comes to life by the desire to witness the mode of communication of man of the third millennium, in the now assumed the context of globalization. Thus was born the thought iconista, and it

Monica Menozzi

Illustrator, as a young man working with prestigious journals such as Science and Life, Woman More and then Bella. Over the years many publications such as Marie Claire, Grazia, Anna, Vitality, Salve, as well as work for major advertising agencies in Milan creating illustrations for the packaging of brands like Yomo, Bonomelli, Homesteads Scaldasole, Artsana, Cirio. In addition to 'thirty years of experience in traditional techniques of the classic drawing, also it uses the digital media and new technologies.

Paolo Rui

President of the EIF-European Illustrators Forum, is a painter (graduated from the Academy of Fine Arts of Brera) and award-winning illustrator (specialization Art Center College of Design in the United States). He works for the publishing industry and advertising.

Michele Farè

Michele Farè is creative director of 3design (brand design agency group True Company). The passion for drawing led him to produce as an artist under the pseudonym Mich E 'graduate of the New Academy of Fine Arts (NABA) and in his career he worked as art director for large agencies in Milan and has won major awards.

Some works will be available for purchase. On the site insights and charts of artists.

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