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Cinemagraphs / Jamie Beck and Kevin Burg

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Cinemagraphs / Jamie Beck and Kevin Burg it has been modified: 2011-05-19 di Serena Russo

"Photographs can reach eternity through the moment."
Henri Cartier-Bresson

And if the pictures were able to be more of a moment? Jamie Beck, And New York fashion fotographer Kevin Burg, Designer and motion graphics artist managed to escape immobility shootingExperimenting through the project "Cinemagraphs" animated gif cameras, able to create a bridge between the art of video graphics and photography.

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The couple realized the project during the Milan Fashion Week, At first experiencing a quence of images in the loop, then, isolating parts of the photograph taken in succession and working on more fluid motion.

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The result is surprising, poetic. The moment described by Bresson becomes fluid, including scenario building, the beauty of the eternal moment.

"There's something magical about a still photograph - a captured moment in time - that can simultaneously exist outside the fraction of a second the shutter captures."

Jamie Beck

"Of course the technology to create GIF's Has Been around for Decades but I believe its potential for Both expression and impact, Within the fashion world, has yet to be fully explored. Let me put it this way - the film Has Been around for a century, does That Mean That We've exhausted the possibilities? "

Kevin Burg

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