The packaging design is one of the most important elements in the marketing strategy of a product, especially in supermarkets.
If the first impression is not that important when it comes to choosing and attend the people we have around us, the same can not be said for all consumer products in which we are surrounded.
Sure, the quality is always first, but those who do not happen to fall in Love with an accessory or object simply by looking the design of packaging?
There are many interesting projects in the field of packaging design in Milan, in Europe and in the world, drawing, able to surprise, able to carry a potential customer to approach a particular product and, in all likelihood, to buy it.
Video interview with Alice Tacconi, Mirco Onesti and the Reverse Innovation study components.
Un revolutionary packaging does not go unnoticed.
The original dresses designed by graphic-structural Reverse Innovation for the gel line of personal lubricants Ansell Limited has just won three major awards: Good Design Award 2012 The Chicago Athenaeum Museum (category Graphics / Identity / Packaging) Brand Identity Grand Prix 2012 TVN Media Group (category Pharmaceutical Packaging) and Mediastars Star Media Publisher (Series category Coordinate No Food and Special Star for Graphic and Structural Design).