Design

Andrea Guerra IED: Design vs. communication and marketing.

Andrea Guerra, Chief Executive Officer of Luxottica, the 21 March is the host of the first date of Talking IED, Public lectures organized by the Institute inviting creatvi, designers, professionisiti to give their input on creativity.

War, from 2004, guides the leading company in the design, manufacture, distribution and sale of glasses of high-end, luxury and sports.
In the opening 2013 edition of Talking IED, War will provide an extraordinary opportunity to see the design from an opposite point of view to that of creative, revealing how much they weigh ideas, creativity, technological innovation and formal, in determining the success or failure of a product.

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Design

MilanoCentrale, the new brand of the Milanese designer Maurizio Duranti

Who said that the industrial designer can design only lines of furniture? At this provocation responded the Milanese designer Maurizio Duranti with MILANOCENTRALE, the new brand of style glasses States fifties.

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