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NIPS (vivet homo) by useDesign at Milan Design Week 2013

NIPS (vivet homo) by useDesign

NIPS (vivet homo)
Foodmade c / o PADIGLIONEITALIA
Via Oslavia 3 - Zona Ventura Lambrate
9-14 April 2013

Foodmade c / o PADIGLIONEITALIA

An essential element of human life, fuel for the mind, body engine, irreplaceable raw material, completion of a basic need and again at conviviality, exchange, relationship, much of us and of our sociability revolves around the FOOD.
What added value we give to an object created by this simple item, supplied to us directly from nature?

Luca Scarpellini / NIPS, Fuorisalone 2013, pavilion ITALY

UseDesign, Brand born from an idea of 2009 Luca Scarpellini submit to fuorisalone 2013, Pavilion ITALY, NIPS.

NIPS is simultaneously the uselessness of the useful and the usefulness of the useless in a kind of juxtaposition that transforms the Taoist salt dough and dry bread in bowls and vases with simple shapes and natural surfaces. NIPS forces us to reflect on the impossibility of giving a full and truthful definition to what we believe to be useful or useless, whether it is the ephemeral play of a child or the hard work of a baker, reduced to crumbs at the end of the day.

Luca Scarpellini and Ilaria Innocenti / UseDesign Evergreen

useDesign Colombina

The project evergreen was born from the careful observation of the widespread Down syndrome and from the particular effect that transforms normal human beings into extremely special people, into “evergreen” boys and girls: souls too big to remain contained in a normal human body. Luca Scarpellini e Ilaria Innocenti they meet again after the success of the Fuorisalone in Milan in 2010 to create a new line of objects for the home and office, different from the previous one, more profound, linked to an optimistic vision of life. With the new products of the evergreen line, Ilaria Innocenti and Luca Scarpellini undertake a study of the phenomenon, deepening it by creating design objects that contain two opposite worlds within them. Just like in children with Down syndrome, for whom there is a different evolution of body and soul, the content and container of these new products come from two opposing categories.