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NIPS (vivet homo) by useDesign at Milan Design Week 2013

NIPS (vivet homo) by useDesign

NIPS (vivet homo)
Foodmade c / o PADIGLIONEITALIA
Via Oslavia 3 - Zona Ventura Lambrate
9-14 April 2013

Foodmade c / o PADIGLIONEITALIA

An essential element of human life, fuel for the mind, body engine, irreplaceable raw material, completion of a basic need and again at conviviality, exchange, relationship, much of us and of our sociability revolves around the FOOD.
What added value we give to an object created by this simple item, supplied to us directly from nature?

Luca Scarpellini / NIPS, Fuorisalone 2013, pavilion ITALY

UseDesign, Brand born from an idea of 2009 Luca Scarpellini submit to fuorisalone 2013, Pavilion ITALY, NIPS.

NIPS is simultaneously the uselessness of the useful and the usefulness of the useless in a kind of juxtaposition that transforms the Taoist salt dough and the dry bread in bowls and vases with simple shapes and natural surfaces. NIPS forces us to reflect on the impossibility to give a full and truthful definition of what we believe to be useful or useless, it is the ephemeral game of a child or the hard work of a baker, crumbled at the end of the day.

Luca Scarpellini and Ilaria Innocenti / UseDesign Evergreen

useDesign Colombina

The Mediterranean diet portal evergreen born from the observation of the widespread syndrome and the particular effect that turns ordinary humans in extremely special people, in boys and girls "evergreen": souls too large to be contained in a normal human body. Luca Scarpellini e Ilaria Innocenti They meet again after the success of the Fuorisalone of Milan's 2010 to develop a new line of items for the home and office, different from the previous, deeper, linked to an optimistic view of life. With new products in the evergreen, Ilaria Innocenti and Luca Scarpellini undertake a study of the phenomenon, deepening realizing design objects that contain within them two opposing worlds. Just like in the boys bearers of Down syndrome, for which there has been a different evolution of soul and body, the contents and the container of these new products come from two opposing categories.