The project, designed and implemented in collaboration with Plank Jordan, is the concept of a pilot project that will be adopted in the future by Plank store in the world and represents the first example of large-scale LAKE Inside,
the new model of communication to the world of business and presented by the last Salone del Mobile.
For aggiudicarsele chair Joynt and the now-famous cultural project-living "Apartment LAKE".
The project Apartment LAKE therefore falls entirely in the new distribution model by LAKE during the last Salone del Mobile, and more recently, a few days ago, at Clerkenwell Design Week in London,
The first signs there had been at Furniture expo two years ago. Today, after long suspected the environment, shapes and materials, LAKE is ready to present the first catalog of products entirely dedicated to the bathroom. And he does it in his own way, through a design approach that puts the human being at the center, with its needs, with an eye to the times and the evolution that the environment more "private" the house has known over the recent years.
The will to Lake shifting the focus of the design from the single piece of furniture to interior design as a whole, Is in fact a natural expression in the bathroom, an increasingly connected to the welfare and care of themselves, in a fast-paced society in which the time to devote to the private sphere is constantly eroded by commitments of all kinds.
LAKE continues its path in the systemic design with a wide-ranging project that puts the human being and its relations in the foreground and makes tangible those goals of cultural contamination, innovation and sharing has always been at the center of the map values of the company.
Imagine entering an area of over 1.000 square meters and to be able at the same time eat, lavorare, rest, socialize, consult a large catalog of books in paper or digital format, To be able to live directly design products of a leading company in the furniture industry and, if you want, buy them on the spot after getting advice interior design custom design your home. All this is LAKE Open, blackberries than design,