HEINEKEN announces an important partnership with the renowned and award-winning designers Marc Newson founded with the aim of completely revolutionize the experience of beer consumption at home. The result of the partnership will have its premiere in October in the two capitals of design excellence, Milan and Paris, after months of work that saw the team Innovation and Design of HEINEKEN work closely with Marc Newson, one of 100 most influential people in the world according to the magazine of The Times.
It is born Your Heineken, An interactive space for the lovers of the world's most international premium beer, an e-commerce where anyone can make - according to their own style - a bottle of Heineken, And then order a pack of 6 personalized bottles, and sharing the results on social networks.
During the Fuori Salone 2012, Heineken presents "TheClub"The concept of the future night club (Zona Tortona). Origami will be the theme of the project implemented by the best emerging designers in the world under the leadership of Luc Schurgers and FabioRotella.
HEINEKEN "OPEN DESIGN EXPLORATIONS":
SELECTED 4 EMERGING DESIGNER ITALIAN that will contribute to the design Heineken CLUB CONCEPT OF THE FUTURE
Intense suggestions for young designers who, under the guidance of "coach" Fabio Rotella of the studio, took part in a club tour to discover the most original and innovative local Milan.
The international project "Heineken Open Design Explorations Edition 1: The Club" continues, a unique opportunity for international comparison for young designers from various disciplines - including product design, fashion design, motion design and interior design - at sign of a creative adventure that will culminate with the realization of a common project.
Heineken has opened the registration for the project a few days ago "Open Design Exploration", An international initiative that invites Emerging designers of New York, Sao Paulo, Tokyo and Milan to attend a creative project for the design and implementation of a modern and futuristic concept club, Which will be revealed at the Salone del Mobile in Milan 2012.