Salone del Mobile 2015

The design of taste at the Fuorisalone

The design of taste at the Fuorisalone
The design of taste at the Fuorisalone it has been modified: 2015-04-06 di anna rarely

Collect your thoughts on what is the mission that #DesignDelGusto Mionetto you are given during the Fuorisalone.

Anyone can express their idea of ​​#DesignDelGusto by sharing the hashtag on social networks Facebook, Instagram and Twitter. The headquarter for the tasting, between the 14 and the 19 April, will be the hotel Nhow, the design temple of Via Tortona, in the heart of the fuorisalone.

Why a wine at Design Week? Because design has no more boundaries and this event is particularly attractive for the public and exhibitors, thanks to its mix of freshness, wonder, glamor and eccentricity.

For the uninitiated Fuorisalone born in the years 2000 as a spontaneous manifestation of companies that "occupy" temporarily abandoned areas of Milan enhancing them with art installations, shifting the focus of a cultural and artistic level, not purely commercial as it wants traditional furniture Fair in Rho.

This genesis shows that the boundaries of design are no longer delineated. It is not surprising that among the furnishings and technology, even the sparkling wines are positioned outside the famous Fuorisalone parties.

The presence of Mionetto Design Week is a conscious choice that demonstrates time was right to question the contemporary meaning of design.

Academic gurus taught that. The diktact were "Minimal, anonymous." But over the years the design has been asked more: to be smart, sustainable, responsible, emotional, status symbol, ...

There is an interesting case, an exception for which that which you tend to identify how design is not the product itself but its container. Think of the packaging. Over a bottle of wine we tend to evaluate the content for its container. It defers to graphics, shapes and materials that cover the product, the task of transmitting through the sight of the pleasure that the other senses would derive from eating.

With the slogan "This is not just a Prosecco. It's Mionetto "it is as if the brand riportasse attention on the true essence of the product. The "taste design" expression identifies a process of creation, a definable drawing only by virtue of its sensory and experiential dimension. Here you savor its taste Cuvèe Sergio design space located at the design week in the same way, if not more, to attending an interactive installation which transmits the status to a car, or a work of art that infuses spirituality in a technological product that Fuorisalone visitors can expect to live.

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