Salone del Mobile 2014

Superface, Whomade with Michela Milani to fuorisalone 2014

superface-3
Superface, Whomade with Michela Milani to fuorisalone 2014 it has been modified: 2022-06-03 di jessica zannori

Whomade in collaboration with Michela Milani present superface at fuorisalone 2014. The inconsistency between form and content creates a dysfunction that shakes the object in its meaning and in its recognizability.

And if in a world dominated by images, reality were only surface, or a succession of layers to create superficial objects, full only in their exterior? No more solid matter but archetypes of empty forms where objects lose consistency and the image acquires substance.

SUPERFACE it is provocatively the denial of the content and the affirmation of an admittedly superficial design whose dysfunctionality is intended as a suggestion to rethink a new culture for the project and an authentic sense for the object.

SUPERFACE is a way of creating objects with surfaces entirely printed adhesive. Simulating the different textures of the materials, surfaces give shape to objects, building them into space from only by their outward appearance. The surreal bidimensionality describing their surface, repeated endlessly, so has the presumption to prove three-dimensional.

sketch-superface-1

superface-1

superface-4

superface-7

superface-8

superface-10

superface-12

Whomade is a research project that raises the idea of ​​a craft cutting edge for a new narrative of the object. From their creative studio, Edoardo Perri and Dario Riva, founders of Whomade, promote action design alternative to the rapid consumption of ideas and resources, supporting and enhancing the excellent craftsmanship and assets related to quality manufacturing in creating local production in line with the dynamics of contemporary global.
On the basis of a participatory creative approach, Whomade conceives and develops innovative design and communication projects aimed at building a new reputation for craftsmanship, to reinterpret the heritage of knowledge deriving from traditions and qualifying individual territories in a contemporary key and give it relevance.

“In collaboration with the designer Michela Milani, we cultivate a personal culture and design practice by investigating the evolution of contemporary objects, places and languages ​​in relation to human and social behaviors, to promote a renewed economy of experience. "

You Might Also Like