The project of Swart online shop was born not only with the aim of selling, but above all from the passion for self-production, from the desire to bring out the quality of Italian independent design, To provide opportunities for visibility to designers, online and at sector events. fuorisalone 2014 di Milano, after just over a year from the launch of Swart on the web, it represents an important opportunity to consolidate its presence in the area.
In this context Swart organizes l 'Independent Event Hub, a transversal collaboration, a collector of ideas, hotbed of creativity that links the e-shop to the MID studio - Manifattura Italiana Design - and to many emerging designers. With Independent Hub Swart aims to go beyond the individual presentation of individual products, creating settings that give a hint of furniture and use of independent design objects.
The positive feedback of the first months of activity and meeting with the public, the dialogue with sector experts and the design training of some of the founders, pushes Swart to present independent design in a new guise. The idea is that you can understand and appreciate a product in its entirety, through the experience of its use. The added value given by the project and the artisanal production can thus be directly captured by the user. This will be possible thanks to creations by Italian designer 25 proposed through three thematic settings, one dedicated to the kitchen / dining room, one to the children's area, one to the living room.
Independent News Hub: Products unpublished Swart presents the public with prototypes of the successful candidates under 35 "Design suite - Ideas to fix"And with the collection has never been exhibited before of objects created by call4ideas "a relaxation corner”Promoted among the designers of its network.
Independent Hub is participation and sharing. A collective and dynamic staging guides the visitor in a focus of 7 emerging Italian designers: MID, Bside by Matteo Dallagiacoma, fdA - fabrizio demma atelier, bibi creative duo from Turin, Harvest by Carlos Pambianchi, Carolina Starke & Andrea Zanocchi, Andro Design.
For more information please visit: www.swartlab.com