"Our goal is a strong, united, inclusive, sustainable and creative Salone del Mobile". IS Maria Porro, born in 1983, the new one president of the Salone del Mobile.Milano. Former President of Assarredo, she was elected by the Board of Federlegno Arredo Eventi to lead the most important international design event.
Together with the board members of Federlegno Arredo Eventi, she has the task of following up the success of these fifty-nine years of the event's history and outlining new strategies to respond to the great changes of this historical moment by reconciling the needs of exhibitors. , the public and international stakeholders.
“The decision to focus on a young and motivated president is the result of a strategy that aims to consolidate the leading role of the event at an international level in a period of great change. Maria Porro will be able to count on the support of the entire Board of Federlegno Arredo Eventi to continue with determination the path of renewal and growth of the Salone del Mobile.Milano ", underlines Gianfranco Marinelli president of Federlegno Arredo Eventi.
“I grew up with the Salone del Mobile - comments Maria Porro - As a child I accompanied my grandfather Carlo to the pavilions of the historic headquarters, I experienced the transfer to the new spaces in Rho and enthusiastically participated in the Shanghai Motor Show. Today I am honored to take on this role in a crucial moment of transformation and I thank those who supported me hoping to prove myself up to an event that has a history of great successes. Together with the entire Board of Directors, we will have the task of accompanying the Salone, a unique and indispensable stage for design, towards future challenges that involve sustainability, digitization, research, innovation, creativity and inclusion while maintaining the highest quality ".
Who is Maria Porro
Maria Porro, 37, has been marketing and communication director of Porro SpA, a historic brand of Italian design since 2015. After a mandate in the Board of Assarredo, in September 2020 she was unanimously elected President of the Association that brings together Italian furniture manufacturers. Since 2019 he has been a member of the Board of Directors of the Altagamma Foundation. Graduated in Scenography at the Brera Academy of Fine Arts, before devoting herself completely to design she worked for a decade in the field of theater, art and major events as a designer, coordinator and curator, signing installations all over the world. The decision to maintain a strong bond with the family business was matured by collaborating with his father Lorenzo Porro and with the architect Piero Lissoni in stylistic research and in the development of new products, and personally following the company's participation in the Salone. of the Mobile.