toBEecoThe project Expocasa born with the aim of involve designers and businesses that rely on eco-friendly, Based on the three guidelines of Economy of the project, the process and ECOlogy ECOmultifunzionalità product, now in its fourth edition. And it does so in the year Expocasa turned fifty. The event is held at Lingotto Fiere in Turin from the 2 10 March and is organized by GL events Italian-Lingotto Fiere.
Even in 2013 toBEeco retains its double soul of exposure and competition: Designers, architects, designers, planners and companies have the opportunity to exhibit with objects already in production - which can be purchased directly by visitors - and to present a new project to assist in the selection.
For designers, therefore, a unique opportunity to emerge, measure of market opportunities and to create new synergies with operators and manufacturers in the industry. Requirement to be in the race is the relevance to the theme chosen for the 2013 edition: SURPRISE ME! An invocation and a request at the same time: proposals must have the ability to uncover the secret of everyday things, the potential uses hidden in everyday objects, those closest. The surprise will be the more successful will be the unexpected change of perspective than usual. The challenge - conceived by + 39DesignManagement - is all in giving new meaning and new function to things, And its keywords are: close, simple, sustainable.
The fourth edition of toBEeco also proposed a major conference on the theme of national scope of design for women, Organized in collaboration with ArchiE20Some famous designers bring their own personal experience, recounting what it means today for a woman to do the designers, what are the requirements to be successful and the difficulties they faced.
Also new this year, finally, Tours, Entitled The Secrets of the production, guided tours in leading companies in the field of design and Workshop, Organized in collaboration with the Chamber of Commerce of Turin, on the issues of copyright and dell'ecopackaging. To participate in the events on the calendar, simply register on the site expocasa.it/toBEeco, In the Events section.