One of the most vital and interesting nucleus of the Milanese panorama, the Brera area, promoted by Brera Design District of which Valcucine has been the main sponsor since 2010, is ready to come alive once again with special events at the 2012 Fuorisalone.
The space of valcucineIn Corso Garibaldi 99, becomes synthesis, transformation, narration of possible creative ways of tomorrow: the different faces of Valcucine are expressed through a set up for the occasion that brings to the stage the responsibility of enterprise, a knowledge that is expressed through the launch the "guarantee of responsibility for life."
We cannot continue to produce today, without worrying about the goods we accumulate in the environment tomorrow. Hence, Valcucine's public commitment to collect its products and guarantee their disposal at the end of their life cycle, promoting that process for the recycling and / or reconditioning of used materials.
A concrete sign of this approach and inspiring protagonist of the set-up for the Fuorisalone 2012, is the new MECCANICA system under the "demode engineered by Valcucine" brand, born under the aegis of Valcucine: a program with a light frame and innovative design, the whose single structural elements are joined together through mechanical joints. No use of glues and, therefore, no trace of formaldehyde; Meccanica is 90% reusable and 100% recyclable.
With a view to sharing and mutual enrichment, both inside and in the outdoor area of the showroom, it will be given some space to craft reality and not related to the philosophy and the world of responsibility Valcucine enterprise, recycle, repair it and will restore their products, showing the manual aspect that is not always immediately perceived.
It will also be presented the new project contract de LaCucinaAlessi by Valcucine in signing Dutch architect Wiel Arets.
Show Room Valcucine Milano Brera
Corso Garibaldi, 99 - MM2 Moscova
16 - 22 April 2012, 10 hours - 22
Official opening hours Tuesday 17 18.30
Every evening aperitif impact [almost] zero edited by Lisa Casali
Brera Design Night Friday 20 (until 00.00)