CleanRome, the non-profit awareness campaign dedicated to the city of Rome and promoted by Aliantedizioni in collaboration with the State High School Eugenio Montale from Rome, won the Green Good Design Award again!
After the prizes received in recent months, Aliantedizioni gets a new prestigious award for the renewed graphics and the creation of a first spot shot in symbolic places of the city.
Awarded each year by The Chicago Athenaeum Museum of Architecture and Design and The European Center for Architecture Art Design and Urban Studies in Dublin, the award identifies the most interesting international examples of sustainable design and public awareness programs of companies committed to ecological design and in safeguarding the territory.
Created with the intention of transforming the wish contained in the old slogan 'ROMA PULITA' (1983) into a commitment to be taken personally, CleanRome continues its commitment to the dissemination of a renewed culture of safeguarding the urban context of the eternal city. CleanRome is the attempt to modify the incorrect behaviors in which, unfortunately, the inhabitants and visitors of the city often run into, often to the detriment of its extraordinary artistic heritage.
The new logo, designed by Alessandro Loschiavo and Marco Paiani, takes the map of the city and turns it into an 'embarrassing' spot to clean up quickly! The images spread periodically on Facebook e Instagram, are shots taken by Marino Abbatelli with the participation of adult students and some teachers of the Liceo Montale in Rome, filmed during the minutes of the recreation. The 'models' are interpreters of many small suggestions and ironic reproaches in order to entice permanent and temporary guests of the city to a more virtuous and conscious behavior.
It is accidental testimonials who with passion and self-irony try to spend themselves to improve the conditions of their city instead of flowing into the plaintive procession of idle mistrusts.