Ortofabbrica is a métissage of settings, products and design solutions that make beauty, utility andeco-sustainability 360 ° its fil rouge. The event, conceived, created and promoted by Angelo FATS, proposes a project of enormous charm and modernity within a nineteenth-century pre-industrial outdoor architectural setting.
From the central area, dominated by a swamp rich in colors, scents, sounds and resources - a reduced-scale view of one Factory 3.0 in which everything is produced and nothing is wasted -, a philosophical and design appeal, unique in Italy, to responsible beauty and the responsibility of beauty develops, through the presentation of in & out environments dominated by a domesticated but protagonist nature, rhythmized by walkways born from wise recyclingEnriched by lamps created with films, handmade felt, natural fibers that wrap bodies and environments, edible dishes themselves, Ortovasi for the vertical green, solar energy sound diffusion systems, sophisticated energy-saving light that draws pictures of shadows, tastings of organic wines, concrete tables and bags, amazing roofs and natural architectures in which the vivid green climbs to offer aesthetic and functional solutions of great charm and relevance.
Around the swamp, Ortofabbrica thus becomes a laboratory powered by a consortium of creatives, designers, artisans and companies that show and demonstrate that quality of life and the future are concepts that must go hand in hand, intertwining with eco-prefixes: eco-design, eco-architecture, eco-sustainability, economy.
Recovery of ancient crafts, reuse of raw materials, recycling of cement, cast iron, iron, wood, glass and metal, ceramics and fabrics, give life to regenerated products in materials and functions of use enriched by raw details, which are flanked by functional, friendly, high-performance, technologically high-performance serial productions. avant-garde and with a strong appeal to authenticity and ethics.
Innovation, craftsmanship, responsibility, research and beauty: these are the keys to understanding what is the direction of the good and beautiful quality of life today and tomorrow. From the recovery of these values comes an engine of hope and security for everyone.
9-14 April 2013
Milan, Via Savona 37 - h. 10.00-22.00