Studio FM Milano was called to treat the new graphic design by Alessandro Benetton "AB Playlife story" a trip graph that tells, as an album of memories, the historical brand family Playlife born of the same Alessandro that always has inspired styling.
Interview of Paola Pollo to AB turns into a confession that is told with the gimmick graphic collage. The work is a rummage through the memories, In drawers, in closets with the aim of uniting the past with the present and the volume it is transformed into a business tool that offers a privileged point of view and personal trademark.
Images, memories and secrets run fast in the book page by page becomes the object of memory. A graphic design with strong appeal to the years '70 and' 80 when the boys decorated the diaries with newspaper clippings, phrases of songs, polaroid, stickers, cards stuck with tape.