For an advanced product, a communication bold. This is the premise perfect to define the key visual communication of the new toothbrush Signal Vertical Expert, of Unilever, developed by Reverse Innovation.
The main objective of the project of communication - that is, to tell in a single and engaging image the innovative Vertical Expert toothbrush which, through a technological head, facilitates cleaning through intuitive vertical movements - has been translated into a visual focused on the fan-shaped bristles, which make it unique compared to the competition.
To emphasize the how to use of Vertical Expert was created graphics architecture in which the object dynamically interacts directly with the pay off, thus alluding to the contact brush-teeth. The toothbrush is available in a thrilling prospect, wrapped in bright movements that emphasize the use vertical down.
For this work, the agency in Milan Reverse Innovation, was responsible, as well as the creative idea, the photo shoot and the meticulous work of post-production which highlighted the premium and innovative features of the product. This is the case of the special screwdriver handle where the three-dimensionality and ergonomics of the handle are highlighted.
The overall mood of the key visual is presented with a metallic texture and brushed playing on the same shades of "blue-science and technology" used in the packaging of the entire line of toothpastes Expert Protection designed by Reverse Innovation and that has given the new guidelines for the platform of Signal.
The result is a key visual from the original flavor, capable of giving the consumer, through a single frame, a clear view of the surprising and incisive movement Vertical Expert.