Behind every brand of hiding altrettando great artists! This is the recent case of Dolce & Gabbana that for the launch of the first new fragrance of 2013, Desire the One chose a creative studio in Milan, called FullScream to realize the video premiere which presents for the first time the product.
The video was released by Vogue UK and describes the creative process metaphorically using the diamond that is made to create the bottle of Desire The One fact of perfect shapes and precious. The video tells Stefano Gabbana in full creative phase. The part in motion graphic displays masterfully the genesis of the perfume bottle that is created in the mind and in the sheet of Stefano Gabbana.
FullScream keeps alive the collaboration with Dolce & Gabbana started in 2012 with the video made for the Dolce Bag (http://fullscream.com/work/dolcegabanna-dolcebag/).
The purpose of FullScream is to mix digital and real sequences in high speed, which is why the study works with the best directors of photography and artists 3D to achieve a result highly emotional, unique and highly artistic.