At the event for FuoriSalone 2012 Milan, the Swiss company launches Video Contest (Delivery extended until April 6 2012), About what makes the innovative design and the democratic dialectic between aesthetics and function.
With 2011 Geberit -the Swiss group leader of the technique idrosanitaria- did officially entered the world of design by presenting the system Monolith during the Salone Internazionale del Mobile in Milan and contributing to the collective reflection on the evolution of the bathroom. In 2012 the company wants to further stimulate the debate by inviting architects, designers and students to exchange views on what makes the innovative and democratic in the dialectic between aesthetics and funzione.Di here the idea of using Facebook, Twitter and Youtube as virtual agora on concept of Innovation Democracy, a slogan that symbolizes a historic commitment to Geberit for innovation that is truly accessible.
The project -firmato by architects and design Michela Benaglia and Domenico Orefice, B + O Milan - provides a Video Contest between January and February 2012 which urged students of the Faculty of Architecture and the School of Art and Design to produce a video-contribution maximum of 60 seconds with definition (among those proposed or original). Innovation Democracy will thus be the first real Social Event of the Fuori Salone del Mobile 2012 animating spaces Via Pontaccio 19 (Zona Brera) in Milan from the 17 22 April with videos and contributions collected and shared on the Web 2.0