A successful event for the new generation of American design The cutting-edge objects of SCAD young designers were presented in Milan

A successful event for the new generation of American design The cutting-edge objects of SCAD young designers were presented in Milan it has been modified: +2012 05-05-XNUMX di Benedict Flowers

Stools Colchone, John McMahon, Yeti chair and stool Droid, Mark Leveno.

More than 150 people have accepted the invitation of the University Savannah College of Art and Design (SCAD) who, during the Milan Furniture Fair, organized a special evening to present the young talent of the Furniture Design program 19 April at design Library (Via Savona 11). The event had as special guest the consul general of the United States in Milan, Kyle R. Scott, who made a warm welcome speech reminding masters like Charles & Ray Eames and Isamu Noguchi, in addition to confirming the importance of the event in Milan as an international showcase and wish so much inspiration and long life for newcomers.

On display creations by designers like Mark Leveno and John McMahon who interacted with the audience. The first, were exposed two products: the chair Yeti, steel, foam and natural wool -whose name is inspired by the legendary "Abominable Snowman" -in reference to its unusual seat; Droid and stool made of steel, wood, foam and fabric sports high hallway, which looks like a robot, and is inspired by the period in which Leveno has lived in Hong Kong, tried by an infinite number of electronic products.

McMahon was on display in the stool Colchone versions in walnut, mahogany and maple with aluminum support, which plays with the visual perception thanks to the consistent wooden surface and the design that evokes the softness of a cushion. The exhibition was made even by Fractal Bowl, Amanda Kressler, fruit metal, captivating in its asymmetrical shape and jagged edges; the vessel Lips of Thomas Fullmer, ABS plastic, which results from the functionality of printing 3D Fused Deposition and breaks down into other containers; the lamp Ambar, Joseph Willet, also in ABS plastic and produced with printing 3D, reminiscent of the fruit of the tree with his bosses Storace pointed.

savannah_college_of_art_and_design_fuorisalone_006Fractal Bowl, Amanda Kressler, lamp Ambar Joseph Willet, vase Lips of Thomas Fullmer

The special evening was also an opportunity to celebrate the study PLZ DNT TCH, which debuted at the Salone Satellite and is directed by Bradley Bowers, Alejandro Figueredo and Matt Gray, students of the program SCAD Furniture Design. The trio presented exclusively to Rho Fiera a series of innovative products. Bradley Bowers bore the signature of the original vessel Om homemade paper with cotton and latex, with a strong artistic expression due to its unusual shape. The concept of this subject explores the ideas of beauty, decay, life, death and permanence: the water can not be added to the vessel without the consequence of destroying it in a short time; then the user has to choose between keeping the vessel or adorn with flowers for a short life.

By the same designer, Shell, like a chaise longue playing with a sense of stability, and the centerpiece Mona, who takes the old English name of the Moon. The light plays on the surface of this piece gently and gradually, as happens with the Earth's shadow on the surface of the Moon. Mona has a sloping light which shows its duality: being both a bowl and a plate. Matt Gray took part with them, a table that offers a contrast between the wood floor and burned the base pristine white Corian, and with Ante, a number of objects in the shape of horns to be fixed to the wall, used as clothes hangers or artistic decorations , which create a contrast between nature and artefacts.

savannah_college_of_art_and_design_fuorisalone_011The program director of Furniture Design SCAD, Tom Gattis, with young designers Alejandro Figueredo, Bradley Bowers, Mark Leveno, Matt Gray and John McMahon.

Alejandro Figueredo displayed two lamps: a ground, Ligna, and another suspended, Gira, both of its product line on the issue of balance and tension. Turns, for example, explores movement and stability, achieving harmony through pieces co-employees tied to a single point. Spinning wheel in space, enabling the light to rediscover the shadows.

The Savannah College of Art and Design is a private, non-profit organization accredited for undergraduate degrees and master's degree in different locations and through e-learning program, which prepares students for professional careers by offering more than 40 fields of study. The diverse student body is made up of people from all US states and more than 100 nations. The program SCAD Furniture Design is based on the teaching of design processes through which the products are designed, developed, manufactured and marketed. SCAD is a member of the Academic Council for Sustainable Furniture, a nonprofit group that promotes environmentally-friendly practices between manufacturers, retailers and consumers. Students are encouraged to search for new applications for traditional practices,
giving importance to the issue of sustainability.

savannah_college_of_art_and_design_fuorisalone_010The Consul General of the United States in Milan, Kyle R. Scott, with the designers of the study PLZ DNT TCH, Bradley Bowers, Alejandro Figueredo, and Matt Gray, students exhibiting at Salone Satellite.

savannah_college_of_art_and_design_fuorisalone_012 The program director of Furniture Design SCAD, Tom Gattis, along with the designer of the study PLZ DNT TCH, Bradley Bowers, Alejandro Figueredo and Matt Gray, who exhibited at the Salone Satellite.

savannah_college_of_art_and_design_fuorisalone_009 The Consul General of the United States in Milan, Kyle R. Scott, test the chair Yeti Mark Leveno, accompanied by his wife Nena, Consul for Press and Cultural Robert Palladino and the program director of Furniture Design SCAD, Tom Gattis during event at the Design Library

savannah_college_of_art_and_design_fuorisalone_003Vase OM, Bradley Bowers (Studio PLZ DNT TCH) in cotton paper and latex.

savannah_college_of_art_and_design_fuorisalone_001Bradley Bowers (Studio PLZ DNT TCH) with his vessel OM.

savannah_college_of_art_and_design_fuorisalone_004Tables Li Matt Gray, burned wood top and base in Corian.

savannah_college_of_art_and_design_fuorisalone_002Alejandro Figueredo and its lamp Gira.

photo: Thomas Libis

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