Al fuorisalone 2013 back design exhibition in Rio Rio + Design di Via Tortona edited by Guto Indio da Costa, Zanini de Zanine and Cláudio Magalhães.
Creations of strong personality, sustainable materials and innovative marketing strategy focused on licensing (ie, the licensed production). The exhibition Rio + Design relies on this combination to capture the attention of the international market in its fifth participation in the Salone del Mobile in Milan 2013From the 9 14 April. Organized by the State Government of Rio de Janeiro, through the Secretary of Economic Development, Energy, Industry and Services (Sedeis), in partnership with the Sebrae / RJ and sponsored by FIRJAN and Guardian, the exhibition will bring together objects designed by about 30 studies design expressing the creative force of production carioca, in area 250mq in Zona Tortona.
Curators of the exhibition a trio of renowned designers: Guto Indio da Costa, Zanini de Zanine e Cláudio Magalhães.
"We will present products of high quality in design and technology. Some are born from research on the use of new eco-responsible materials cataloged by 'materials library' Matéria Brasil "Says the director of Sebrae / RJ, Cezar Vasquez.
"Our design combines innovation in terms of techniques and materials, and versatile creations that reflect the spontaneity of the carioca lifestyle. The result translates into winning entries at the international level. And in response to the great interest that the design of Rio is having on foreign markets, the licensing is becoming an important alternative for the commercialization of our products ", Added the Secretary for Economic Development of the State of Rio de Janeiro, Dulce Angela Procopio.
The setting of the exhibition will be an invitation to enter a world stimulating and lively environment with warm colors will broadcast the creative atmosphere and joyful Rio de Janeiro where bloom original proposals.
Among the works made with sustainable materials, there will be the chair Vidigal of Lattoog, cattail fiber; the Corn booth e Less Crama Design Estratégico, made with tiles in applewood recycled; there pendant lamp Coco, Coconut fiber, and the coating for walls or floors Folhas, produced with granules of rubber of the tire, both of Dialogue Design; in addition to the set of portable storage containers for food Combine Bold ° _a design company, in Bambootube ™ and fiber derived from bamboo and waste rice. The daring and captivating design will appear through the armchairs Fago - Em2 of Design, winner of the famous competition IF Design - Is Arraia - Audt of Indio da Costa, who has received Award idéia Brasil.
Outside the sector, other items will complete the design scene Made in Rio. And 'the case of packaging Botía, from YBa Design and Pesquisa: a biocompatible packaging for foods developed with a material based on coconut fiber, which prevents damage to the product during transport; practice racket beach created by Rio21Design and toy ride-Tereco, of Estúdio Baobá, wood laminate certificate.
The fashion will be present in a big way: spectacled recycled wood from Zerezes, the fascinating jewelry designer Antonio Bernardo and Monica weighted.