It is born Swart, the online shop dedicated to Italian self-produced design and launches its first selection of products, all born from the work of designers who manage the entire production chain: from concept to design, from production to promotion.
The departure was the awareness of the increasingly widespread liveliness around the phenomenon of self-produced design in Italy and the obvious need for marketing channels. The passion of the young founders of Swart for the expressive power of "prime" materials, the fascination for the intelligent and original reuse of waste products as components of new products, the attribution of wealth and value to the ideational process that makes an idea unique and original.
The journey was both a virtual and a concrete journey through the world of self-production in Italy, with the desire to know in person real situations to meet, see and understand.
The goal is to act as guarantor together designers, products that stand for quality, meaning the ability manual and craftsmanship combined with a rigorous design approach and creative.
The desire to enhance and enhance this new emerging Made in Italy, has found the natural response on the web: to combine the convenience of e-commerce with the possibility of distribution across borders.
Inside the home, person and children categories are collected furniture, lighting, accessories, jewelry, fabrics and games. The selection that is presented includes 100 products of designers already known in the Italian scenario of self-production but also of young growing companies that offer unpublished objects never before marketed on the web.
spreads an original selection of products
promotes projects enterprising designers
believes in alternative production systems