Studio Ghigos Ideas / set the city

Studio Ghigos Ideas / set the city it has been modified: 2012-04-01 di Benedict Flowers

Milan Design Week 2012, Ghigos ideas involving Logh and Alessandro Rocca presents the installation Setting the city explorations between different scales of project.

The study Ghigos ideas invites a planner and a landscape architect to design together a "city of objects" that, step by step, you will take by the throat! A city of objects, a landscape "at hand": a table that accommodates as emergencies of iconic objects-monument (or perhaps are miniature buildings?). In a continuous game between different scales and references between architecture and design, including the urban dimension and domestic, the preparation of the plan is mixed with a large architectural model.

Again, but with lightness and hybridizing parts, we move "from the spoon to the city" ... because, here, "the spoon And 'the city"! Watch a table and find it "urbanized" ... Watch a salt shaker and discover "inhabited" ... They are our eyes to give value to things, but just a screen that serves as filter to take over the habit. And 'the view that changes the reality and makes us experience a surreal walk among the objects, so that they lose their value purely functional and are discovered "other" are parts of a world seemingly paradoxical, become treasure of our emotions .

You can therefore discover climbing a cutting board, to observe a pot until its sudden eruption, or are ready to dive into a tray in which, fortunately, the water will never be too high ... Not Yet consumers nor simple holders, we find ourselves guardians of simulacra that define a new urban skyline. From the corner of the forest-wine taste, we rediscover the traditional zoning matrix culinary, to satisfy all tastes ... urban place names becomes fiction. Symbol and metaphor. In between, the Tantalizing invade the table and, like a miniature forest, define the sky-line clearings in which stand out dishes such as houses, pots which simulate double or pepper mill appearing contemporary skyscrapers from prospects faceted. The coffee that "snorts" the Castle à la carte for a snack in balance, the chopping stealing tears at ice cream cone "drip", to the glasses that measure the "fever of wine" and the strain of cheeses to climb, will exhibit a collection that is conceived around the theme of food, always offering a point of view "side" on objects, seeking to scrap the project that allows us to use ricodificarne, symbols, meanings and rituals.


The preparation
The table, set up as an urban master plan, hosts a new collection of objects that reflect the world of the board and the individual products cucina.I acquire an iconic dimension and refer to an urban landscape, creating a real "city of objects."



Castle à la carte system aperitif for foods balanced spatial and culinary
A set of dishes with different possibilities of joint and assembly, to build "castles of course" as if they were "house of cards" .Aperitivi vertical canapés different architectures for cooks who want to find the "form" the most appropriate for their dishes. Production: Piazza Effepi





Paesaggio1: figurations of "mountain" the cheese cutting board for "climbing" culinary
A strain that welcomes cheese knives is integrated to the cutting board, now "elevated" to the rank of the tray. The individual knife handles simulate high altitude glaciers, while "downstream" the grain is proposed in precious fragments all to savor.



2 landscape: representations of "plain" the chopping line-dumplings ... by peasant origin.
A relief texture refers to systems of plowed fields is an allegorical design, a warp that alludes to different processes of the earth, and that takes a value here also functional. The bas-relief, in fact, used to etch the surface of the gnocchi and pasta, giving it "lines" personalized.






Paper · a bar set for a coffee break "which is not a fold ·" ··
An airplane carrier bags of sugar and a little bird napkin holders seem to stop almost by chance on the table, while a · open book with ear-catching reminder through its pages · the menu of the day.The origami arise as "the service" all the bartenders who want · tear a smile to their customers, bringing them back with the memory to a tempo.Produzione · Games: Metallurgica Motta ·
The collection of objects: a selection ·


Tantalizing toothpicks for appetizers winking
The toothpick traditional turns and offers new design opportunities: aperitif aesthetically pleasing for those who love to enjoy simultaneously more tastings and for those wishing to combine game and food, fun and waiting. Born toothpick "trees", branching to a new landscape of taste, or competitive pawns on a chessboard consumabile.Produzione Square Effepi

Temporary Museum for New Design Section 2012 27 Discovering Via Tortona - Milan 20144 · event organized by Superstudio Group · Open to the public during the days of the Salone del Mobiledal 17 22 April 2012, 10 hours: 00 - 21: 00 Press Preview: April 16 2012, 15 hours: 00 - 20: 00 Free admission prior registration online at the link

The project is a collaboration with Lago Maggiore Houseware, Chamber of Commerce of the VCO and its special company Fedora.

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