SS9 Via Emilia, young brand that celebrates the historic Roman road, arrives at the EICMA Custom with an exceptional collaboration: the motor artist Mattia Foroni the Centre Moto Lodi.
The young but already established Custom builder, will stand SS9 Via Emilia one of its flagship products, the "Bonniekilt", based on special Triumph Bonneville T100, and a novelty: the "Rise", a unique custom-based Kawasaki ZRX 1100 . The appointment is in Pavilion 2 stand D36, from the 6 9 2014 November.
Both bikes have been customized for the occasion by Mattia with logos SS9 Via Emilia, evidence of the association between the custom world, admirably represented by Mattia Foroni, and the concept of SS9 Via Emilia.
The philosophy of SS9 Via Emilia (State Road 9, better known as the Via Emilia), is based on that of the US Route 66, and aims to re-evaluate and enhance one of the oldest streets of Italy - was built by console Lepidus in 187 BC - rich in history, values and charm.
SS9 Via Emilia expresses so first of all a sense of belonging, of sharing the same horizons and the same story, of union between the countries bordering on the historic Roman road, and among people who travel. Ultimately, SS9 Via Emilia is a way to celebrate the culture on the road with an imprint all Italian.
Hence, the idea to create products and merchandise with the logo SS9 Via Emilia: sweatshirts, t-shirts, hats, gadgets, etc. In particular, all technical products, such as helmets, jackets, gloves and motorcycle accessories are made in Italy. As for casual wear, as well as using organic cotton products have all certified that adhere to the rules BSCI or equivalent.
Behind the brand, which is growing in popularity, especially among motorcycle enthusiasts, there's a team of young and motivated people. First, Alessandro Giust, creator and founder of the brand SS9 Via Emilia, then Valentina and Raffaella Giust that deal with the administration and production, and Mark Rizzuto that deals with the development of the brand.
"We are for the first time at the EICMA and we decided to participate in the custom because we have identified in the custom world, which already followed spontaneously the brand, the target audience, - says Alexander Giust, creator and founder of SS9 Via Emilia , which adds - In the past year, we have gone from promotional products to branded products SS9 Via Emilia, testing them in different shops. This test has helped us to develop new products that present a preview at EICMA own. Our aim - said Alessandro - is to spread a philosophy of belonging and sharing through a historic street like Via Emilia ".
The brand SS9 Via Emilia, despite being very young, has already received a lot of success both in motor sports in the world of music. The brand, in fact, was often used as a symbol by various rock bands, punk-rock and rockabilly.
In addition, the documentary film entitled "Between the Via Emilia and Pavena" by director Alexander Scillitani, has among its protagonists the spiritual father of SS9 Via Emilia, Alessandro Giust.
Instead several collaborations with car rallies and custom bikes, as the Rock'n'Motor Meeting.