The packaging design is one of the most important elements in the marketing strategy of a product, especially when it comes to large retailers. The theme of the packaging design is also widely faced by students, who often respond with surprising solutions.
It is precisely in supermarkets that packaging design plays a vital role in attracting potential customers, in large racks where products are joined to one another seamlessly, often the choice falls on the consumer product that emerges through a detail of his package, a particular shape, a color, a sound that can be issued while the package is opened or closed, a particular feature. Increasingly, the packaging design has transformed the packaging function from a simple container that protects the product by means of captivating communication can attract more customers.
To have a clear idea of how important the role of packaging design is and rooted in the customer experience, just think that the most elegant and particular packages are considered collectible objects, conveying in space and time the image of the brand that has produced.
Below we offer a collection of 6 packaging design projects that have caught our eye, developed by students of universities around the world:
The Neato Burrito package was designed by the students Kelsey Byrd, Haley Ellis, Marcus Mrazeck, Elizabeth Sweeney of Clemson University, SC, USA. The design challenge was to devise an innovative and simple packaging that would allow you to eat taco and burrito on-the-go without getting dirty.
The pre-bent cardboard replaces the traditional aluminum foil and allows to compress the wrapper to adapt it to the remaining part of the burrito while eating it. The packaging is also practical for take away, so you can eat the burrito without getting dirty wherever you are.
The brief for Eivind Reibo Jentoft, June Saglie Holte and Rebecca Egebjerg, a group of students of the Westerdals School of communication, Oslo was to create a package for Møllerens, a hypothetical and ecological brand of musli cereal. The target to which the product refers is that of women aged 25 and 40 years with a high level of education, who want to make an ecological choice both for their health and for that of the planet.
The name of the product "Vilje" means VOLUNTY in Norwegian and is also a woman's name, the graphics are inspired by the propaganda posters of the feminist motions of 1940 and radiate energy, health and happiness.
The Australian student Yunyeen Yong he designed this packaging design for a fictitious company that produces fresh fruit juices for young elementary and primary school students. The highlighted aspect is playful, the shape of the container is inspired by a sliced fruit and the used character, which seems to be written by hand, reaffirms the playful and fun aspects.
The graphics are composed of bright colors, which vary depending on the taste of the juice, in addition a stylized illustration of the fruit, shown on the side of the package, identifies the taste of the content.
The iconicity of the package aims to make the product recognizable and to retain the consumer, especially if the product is placed next to other fruit juices on supermarket shelves.
Colin Baker, a student of Fort Hays State University in Hays, KS, United States has not only created an elegant and alternative label, Entity Wine is also a system for sending a message. Each bottle of wine is personalized through the image of a sound wave representing a previously recorded audio message. The sound wave is carved on the label, then through the glass it is possible to see the level of the wine going down while drinking.
Each bottle will have a barcode printed on the label and the consumer, through an application created ad hoc, can enter the code and listen to the registration on the bottle.
The packaging design conceived by Santiago Arraz, a student of the CEU Cardenal Herrera of Valencia, Spain, as well as having an attractive and elegant look, tries to establish a relationship of interactivity with the consumer.
While the content decreases we can see some messages that refer to the amount of wine we drank, also at the end of the evening you can decide who pays the bill in a fun and playful way, using the chalk tied to the neck of the bottle for a thread game among the diners.
The Swedish student Niklas Hessman, has designed a packaging for oatmeal or cereals useful for a quick snack to break the morning, which breaks in half just as quickly.