Packaging design is one of the most important elements within the marketing strategy of a product, especially when it comes to large distribution. The theme of packaging design is also widely addressed by students, who often respond with surprising solutions.
It is precisely in large-scale distribution that packaging design plays a fundamental role in attracting possible customers, in large shelves where products are placed side by side without solution of continuity, often the choice of the consumer falls on the product that emerges thanks to a detail of its package, a particular shape, a color, the sound that the package can emit while opening or closing it, a particular functionality. Packaging design has increasingly transformed the function of packaging from a simple container that protects the product by means of captivating communication capable of attracting a greater clientele.
To get a clear idea of how important and rooted the role of packaging design is in the customer experience, just think that the most elegant and particular packages are considered objects to be collected, conveying the image of the brand that has them over time and space. produced.
Below we offer a collection of 6 packaging design projects that have caught our eye, developed by students of universities around the world:
The Neato Burrito package was designed by the students Kelsey Byrd, Haley Ellis, Marcus Mrazeck, Elizabeth Sweeney of Clemson University, SC, USA. The design challenge was to devise an innovative and simple packaging that would allow you to eat taco and burrito on-the-go without getting dirty.
The pre-folded cardboard replaces the traditional aluminum foil and allows you to compress the wrapper to fit the rest of the burrito while you eat it. The packaging is also practical for take away, so you can eat the burrito without getting dirty wherever you are.
The brief for Eivind Reibo Jentoft, June Saglie Holte and Rebecca Egebjerg, a group of students of the Westerdals School of Communication, Oslo was to create a package for Møllerens, a hypothetical and ecological brand of musli cereals. The target to which the product refers is that of women aged between 25 and 40 with a high level of education, who want to make an ecological choice for both their health and that of the planet.
The product name "Vilje" means WILL in Norwegian and is also a woman's name, the graphics are inspired by the propaganda posters of the 1940s feminist uprisings and radiate energy, health and happiness.
The Australian student Yunyeen Yong conceived this packaging design for a fictitious company, which produces fresh fruit juices dedicated to young elementary and kindergarten students. The highlighted aspect is the playful one, the shape of the container is inspired by a sliced fruit and the font used, which seems written by hand, reaffirms the playful and fun aspect.
The graphics are made up of bright colors, which vary according to the taste of the juice, and a stylized illustration of the fruits, shown on the side of the package, identifies the taste of the content.
The iconicity of the package aims to make the product recognizable and to retain the consumer, especially if the product is placed next to other fruit juices on supermarket shelves.
Colin Baker, a student at Fort Hays State University in Hays, KS, United States has not only devised an elegant and alternative label, Entity Wine is also a system for sending a message. Each bottle of wine is personalized through the image of a sound wave that represents a previously recorded audio message. The sound wave is carved on the label, so through the glass you can see the level of the wine going down as you drink.
Each bottle will have a barcode printed on the label and the consumer, through an ad hoc application, can type in the code and listen to the recording on the bottle.
The packaging design conceived by Santiago Arraz, student of the CEU Cardenal Herrera of Valencia, Spain, in addition to having an attractive and elegant appearance tries to establish a relationship of interactivity with the consumer.
As the content decreases we can see some messages that refer to the amount of wine we drank, furthermore at the end of the evening you can decide who pays the bill in a fun and playful way, using the chalk tied to the neck of the bottle for a game of fillet among the diners.
The Swedish student Niklas Hessman, has designed a packaging for oatmeal or cereals useful for a quick snack to break the morning, which breaks in half just as quickly.