Design

MUNICH store CuldeSac ™: fashion and sports in one place, for a unique brand experience

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MUNICH store CuldeSac ™: fashion and sports in one place, for a unique brand experience it has been modified: 2014-01-07 di jessica zannori

Who We Are CuldeSac ™ faces the challenge of creative generate a unique brand experience, In an innovative space in the mall Maremagnum located in the port of Barcelona, ​​for the historical brand MUNICH, A company of fashion and sports shoes.

For the first time, fashion and sports, come together in one space to show the entire portfolio of the company. Always with the aim to differentiate two lines fashion and sport, without losing the essence of the brand, CuldeSacTM conceived a store where you can 85mq distinguish between two very different environments between them, as two sides of the same coin. On the one hand, the part dedicated to the fashion collection of the brand, the products are shown as if they were decorative elements enriched by their wood finishes, evoking the warmth of home. The sports line finds its place in a second area, framed by large windows and metal shelves that allude to a gym lockers.

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