Design

MUNICH store CuldeSac ™: fashion and sports in one place, for a unique brand experience

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MUNICH store CuldeSac ™: fashion and sports in one place, for a unique brand experience it has been modified: 2014-01-07 di jessica zannori

A systematic review CuldeSac ™ faces the challenge of creative generate a unique brand experience, in an innovative space in the Maremagnum shopping center located in the port of Barcelona, ​​for the historic brand MUNICH, A company of fashion and sports shoes.

For the first time, fashion and sport come together in a single space to show the entire portfolio of the company. Always with the aim of differentiating two lines of fashion and sport, without losing the essence of the brand, CuldeSacTM has conceived an 85sqm shop where you can distinguish between two very different environments between them, as two sides of the same coin. On the one hand, the part dedicated to the brand's fashion collection, the products are displayed as if they were decorative elements enriched by their wooden finishes, which evoke the warmth of the home. The sporty line finds its place in a second area, framed by large windows and metal shelves that allude to the lockers of a gym.

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