Design

LOCAL ICONS. Greetings from Rome. Alcantara and MAXXI involving designers to create objects-the symbol of Rome

Local Icons shows 09 social design magazine
LOCAL ICONS. Greetings from Rome. Alcantara and MAXXI involving designers to create objects-the symbol of Rome it has been modified: 2015-04-04 di Benedict Flowers

Local Icons. Greetings from Rome, a project Alcantara e MAXXI that has as its goal the creative reinterpretation of some objects-the symbol of Rome.

Inaugurated on March 26 7 will remain open until June the exhibition Local Icons. Greetings from Rome, the result of the new project, a collaboration between the National Museum of XXI Century Arts in Rome and Alcantara.

"It is difficult today to find items that may be real local icons" explain the two curators, Giulio Cappellini for Alcantara and Domitilla Darts Design Curator, MAXXI Architecture, who chose to involve some design firms deeply tied to Italy, for a project that revisits in a contemporary way the uniqueness of Rome.

Gentucca Bini, Lanzavecchia + Wai, Laudani & Romanelli, Paola Navone, Patricia Urquiola, Stefano Giovannoni, Zanellato / Bortotto: these are the protagonists of Local Icons.

On a carousel in the middle of the room Carlo Scarpa MAXXI revolve, in oversize format, their memories of Rome.

Local Icons shows 12 social design magazine

Local Icons shows 18 social design magazine

The most vivid gestures Roman is starring in the project "Greetings from Rome" Gentucca Bini, the "Dolce Vita" by Paola Navone is a Vespa in the tricolor, the traditional fiasco protagonist of "Toys for Rome" of Laudani & Romanelli and "Carciofone" of zanellato / Bortotto they bring to mind the flavors and colors of the typical trattorias of Trastevere. Rome a warm, sincere, but also learned how to Lanzavecchia + Wai that within their lampshades "Dome" Alcantara reproduce on the printed architectural frieze of the domes of St. Peter's and the Pantheon. Finally a tribute to antiquity in "Lalupa" by Stefano Giovannoni, a number of cases for technological devices where the subject of the wolf with the twins is reinterpreted by Alcantara in a game of tunnels and laser engraving, and in the "manhole" Patricia Urquiola, brings tablet that reproduces the manhole in Rome with the inscription SPQR

7 projects, declined in size souvenir alongside other emblematic objects, the versatility of Alcantara interprets grasping the deeper meaning.

A collection inspired by Rome and the richness of his imagery cultural, historical and popular, born talent and sensibility of authors who have produced objects that are part of our heritage of memories and emotions that evoke very personal.

With Local Icons. Greetings from Rome MAXXI Alcantara and begin a journey to find the images that define the locations of the memory of their culture, to review them in light of new projects. Once again the collaboration between MAXXI and Alcantara highlights the joint dialogue with the creativity and research, and the serious attention given to many different languages, experimentation, cultural innovation.

Alcantara objects 2015-293 social design magazine

Alcantara objects 2015-294 social design magazine

Alcantara objects 2015-295 social design magazine

Gentucca Bini social design magazineGentucca Bini

"The project MAXXI - Alcantara now in its fourth edition, is one of those that best reflect the museum's mission and its commitment to promoting and supporting the creative talents of today," said Giovanna Melandri, President Fondazione MAXXI. "This project continues to demonstrate the validity of a new form of collaboration between institutions and private companies, which goes beyond the traditional concept of sponsorship to become a true creative collaboration. Choosing a theme linked to Rome, also it allows the MAXXI to emphasize its openness to the city, its willingness to talk about the themes and ideas that inspired this, through the visions of contemporary artists. "

"We are pleased to renew the project of cooperation with the MAXXI," says Andrea Boragno, President and CEO of Alcantara SpA, "especially for a show that, like this, touching the innermost chords of our memories with an emphasis on values ​​of Alcantara. The ability of our material to dress any projected innovative elegance, its innate versatility make it an ideal interpreter in every sphere, defining a unique lifestyle, where the aesthetic emotion is fused with functionality and respect for the environment . Versatility feeding of continuous dialogue with the creative world, as confirmed by the cooperation with the MAXXI ".

A vision highlighted by Margherita Guccione, director of MAXXI Architecture: "Once again our innovative model of collaboration between the museum and the company is based on the co-production of a cultural project shared. The theme of this year working on memory and the memory associated with travel and a city with a strong character and historical monuments like Rome. The reinterpretation of the authors in the world of design is in keeping with the vocation to which the contemporary MAXXI wants to represent in the Eternal City, with innovative research and experimental as those born from the partnership MAXXI- Alcantara. "

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Alcantara objects 2015-270 social design magazine

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Alcantara objects 2015-301 social design magazine

Lanzavecchia Wai social design magazineLanzavecchia Wai

Laudani Romanelli social design magazineLaudani Romanelli

Paola Navone social design magazinePaola Navone

Patricia Urquiola social design magazinePatricia Urquiola

Stefano Giovannoni social design magazineStefano Giovannoni

Zanellato Bortotto social design magazineZanellato Bortotto

More information about: www.alcantara.com

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