Il MADE EXPO 2013 is an opportunity to LAKE, an Italian company specialized in the design and production of design furnishing accessories, to continue the path started a year ago, aimed at broaden their horizons for trying to look interior design with a wider view. A new approach, then, that leads Daniele Lago and the company he headed, to assign a value greater impact that design can have nell'accezione systemic rather than to individual product signed. This zoom out has led the company from Padua to design coatings for the interior of various types and with different materials, all with the technical excellence of four partners: Listone Giordano, Oikos, Lea Ceramiche, Jannelli & Volpi.
The stand of Listone Giordano (Pavilion stand C7 D1 10 / 7 Hall booth C1 D10) present at MADE EXPO 2013 from the 2 5 October at the exhibition center in Rho, It is the most representative example. Designed for four hands by Daniele Lago e Listone Giordano, Spread across four environments that tell creative intersections between floors, walls and furniture. In the central part of the stand we find the large table in wildwood lake that was the protagonist of the last edition of the Salone del Mobile in Milan and that emphasizes the ability of the brand to a vision of design as a tool for social gathering. A table around which everyone can take place and talk to each of them represents in some way the icon.
The spirit of sharing the philosophy of participatory design brings the brands involved to share a synergistic path of internationalization, expanding this offer abroad. All products designed by Lake at MADE 2013 are available now throughout the distribution network of the company.
The stand will present four environments and within each there will be a wall, called "mood boards", where they will be given all the materials used. The four circles represent the four areas of the house: kitchen, bathroom, living room and bedroom.
On the same days of the fair also 'Apartment LAKE Brera, in via Brera 30 in Milan will come alive with ad hoc programming. Three projects that will be presented:
1. Real Estate
As part of the development of the Apartment project, Lago introduces an innovative design proposal through "Apartment Real Estate", a project aimed at builders and property developers. The project includes a program advantages to furnish the first housing unit and then the other lots, taking advantage of an interior lake in 360 degrees from furniture finishes. The interior design is entrusted to a Lago redesigner who will be able to create the environments enhancing the properties of the property. By participating in Appartamento Real Estate, the builder enters the communication network of the Lago Apartments (site Lago.it, Appartamento website, Facebook fan page, Twitter Lago, etc), and in all sales promotion actions, thus being able to take advantage of an important communication and visibility flywheel. With a view to expanding the shopping experience, the future customer of the home will be able to directly experience life inside the apartment before purchasing.
2. Redesigner
Launched during the last Furniture expo with a workshop that took place during the days of the fair, LAKE presents again this innovative network that aims to form a community open to national and international interior designers are able to re-interpret the living spaces using the full range of possibilities offered by LAGO products. Through the integration of the Lago Furniture, Lago Interior and Lago Object collections, the redesigner will contribute, with his projects, to increase the quality and project opportunities for the Lago customer network and at the same time acquire visibility in the communication platforms. of the company.
3. Catalog Baths
They too presented at the Salone del Mobile 2013 as concept, bathrooms are the new LAGO frontier. Having passed all the tests that anticipate production, the new bathroom collection is now ready for sale, the first dedicated catalog will be available from mid-October. There are many innovations present, always with a systemic approach to the design of the space with washbasins, mirrors and innovative lighting solutions. Different atmospheres to meet the different needs of consumers.
