Il MADE EXPO 2013 is an opportunity to LAKEItalian company specialized in the design and manufacture of furnishing design, to continue the process that began a year ago, aimed at broaden their horizons for trying to look interior design with a wider view. A new approach, then, that leads Daniele Lago and the company he headed, to assign a value greater impact that design can have nell'accezione systemic rather than to individual product signed. This zoom out has led the company from Padua to design coatings for the interior of various types and with different materials, all with the technical excellence of four partners: Listone Giordano, Oikos, Lea Ceramiche, Jannelli & Volpi.
The stand of Listone Giordano (Pavilion stand C7 D1 10 / 7 Hall booth C1 D10) present at MADE EXPO 2013 from the 2 5 October at the exhibition center in Rho, It is the most representative example. Designed for four hands by Daniele Lago e Listone Giordano, Spread across four environments that tell creative intersections between floors, walls and furniture. In the central part of the stand we find the large table in wildwood lake that was the protagonist of the last edition of the Salone del Mobile in Milan and that emphasizes the ability of the brand to a vision of design as a tool for social gathering. A table around which everyone can take place and talk to each of them represents in some way the icon.
The spirit of sharing the philosophy of participatory design brings the brands involved to share a synergistic path of internationalization, expanding this offer abroad. All products designed by Lake at MADE 2013 are available now throughout the distribution network of the company.
The stand will present four environments and within each there will be a wall, called "mood boards", where they will be given all the materials used. The four circles represent the four areas of the house: kitchen, bathroom, living room and bedroom.
On the same days of the fair also 'Apartment LAKE Brera, In via Brera in Milan 30 comes alive with a program ad hoc. Three projects will be presented:
1. Real Estate
As part of the project development Apartment, Lake introduces an innovative project proposal by "Apartment Real Estate", a project aimed at builders and property developers. The project includes a program advantages to furnish the first housing unit and then the other lots, taking advantage of an interior lake in 360 degrees from furniture finishes. The interior design was entrusted to a redesigner Lake that will create environments enhancing the ownership of the property. Participating in Apartment Real Estate, the manufacturer enters the communication network of the Lake Apartments (site Lago.it, Flat site, Facebook fan page, twitter Lake, etc.), and in all actions of promotion to sales so they can make use of a flywheel of communication and visibility important. With a view to expanding shopping experience, the future housing customer can directly experience life inside the apartment before purchasing.
Launched during the last Furniture expo with a workshop that took place during the days of the fair, LAKE presents again this innovative network that aims to form a community open to national and international interior designers are able to re-interpret the living spaces using the full range of possibilities offered by the products LAKE. Through the integration of collections Lake Furniture, Interior Lake and Lake Object, the redesigner contribute with its projects, to raise the quality and opportunities of the project for the network of customers and acquire Lake at the same time visibility into communications platforms company.
3. Catalog Baths
They too presented at the Salone del Mobile 2013 as conceptThe bathrooms are the new frontier LAKE. Passed all the tests that anticipate the production, the new bathroom collection is now ready for sale, From mid-October and it ready the first catalog dedicated. Several news present, always with a systematic approach to the design of the space with sinks, mirrors and lighting solutions. Different atmospheres to meet different needs of consumers.