In 1999 Mr. Renzo Paoletti the Paper Jesina srl, a company specializing in the production of corrugated packaging, designs the ancestor of Easychair. A cardboard chair with which he always presented himself to customers, to amaze them. He was called "the man with the chair", not with the suitcase!
A chair, an easy chair in the last century had never seen. Was completely cardboard, Folding and with the brand printed on the surface. His unusual business card, so unusual to patent it.
Many years have passed since then and his son Diego has sat a thousand times in that chair so familiar to him. So he began to study the only component: corrugated cardboard. He has remodeled the aesthetics, the seat, the practicality. Then it never stopped. With the creativity and the dreamy spirit he inherited from his father, he has created an entire line of furnishing accessories, thanks also to the great experience of the company's collaborators in working with cardboard. A startup in the most current declination of the term was born on a solid industrial background. A ecommerce for furnishing sustainable. Kshop. The merger between the word "karton" and "shop", a single shop, the online one.
Diego loves simple and well done things. He belongs to the generation in which the intuition of use is linked to the quality of the product, and simplicity is synonymous with essential: he wants and achieves that all Kshop furniture can be assembled quickly and without the use of tools. But he is also in love with quality and resistance. The whole line of KShop furniture components is Made in Italy, designed and built within the company and tested for months by the Technical Area, before being placed on the market. The use of an elegant Swedish cardboard of the highest quality, in addition to the refined aesthetic appearance, guarantees strength and durability: just think that a KShop chair supports over 100 kg of weight and even today the first prototypes are in perfect shape and efficiency.
This is however also the generation "Green", very attentive to environmental sustainability. Hence, furnishing with respect for the environment has never been easier. Every small part of each product is entirely recyclable; the glues for gluing the shaped slabs, where used, are non-toxic and odorless. Kshop's precise technical and sustainability choice means that no other material, other than cardboard, is used. In the spirit of a young and “for everyone” project, Kshop thus inaugurates the era of easy furnishing, with a modern and refined design and an exceptional value for money.
From the site www.kshop.it a simple and clear gallery illustrates every single creation. The dominant color is natural havana, which lends itself very well to being customized with one's own creativity using markers and various colors. But some products can already be ordered with colored covers, made of cardboard and protected by a cellulose-based film. Others, belonging to the Easy line, can be customized with your own Brand or graphic project, so that they can be used as real communication and sales tools… as Mr. Renzo teaches!
www.kshop.it is the most comprehensive ecommerce ecodesign cardboard market: physical outlets are not needed. The warehouse is equipped to ship every order in a few hours, and all products are delivered without any shipping costs. Many cardboard stories that were born with Kshop and can be viewed on the site: they are an example of a current, rational and fun design. A perfect style to furnish environments with a contemporary and classic taste, children's bedrooms, small cheerful and informal spaces, points of sale and shops attentive to fashion combined with sustainability.
Furnish, keep up with the times, respect the environment, enhance your creative and economic resources ... you can! Because design must be accessible to everyone. This is a good story!