The basic idea of the 'Lightwall' drawn by Mark Anderson for the new collection of Laurameroni Design it is relatively simple - to combine cladding panels and lighting. This technique is often used, particularly where light is used as an accent or as a graphic sign. The intention of this project is slightly different, it is to create a functional fusion between a cladding panel and a lamp. The cladding panels of this system actually become lighting so that there is a true fusion between two distinct types. The difference is subtle but significant.
A series of panels / modules / plates modular and configurable. The project is to create a series of panels of different sizes that can be placed on different layers. There are 3 several modules that can be placed in the compositions and in different quantities. The aesthetics will be led by a strong materiality of the surfaces and a way of composing free (can be from an aesthetic overlay and "collage" up to an aesthetic more rational and rigorous). The strength of this system is difficult to identify precisely in character: it is a lamp or a jacket?
The different compositions in turn activate and build space. LT IS ' a new way of thinking and use the piece of furniture. You can create such a composition on the wall of a room which can also extend to the ceiling, to then be interrupted and resumed on another part of the environment, thus creating a unifying element inside. Part of the project is to suggest a definite amount of proposed composition to test and communicate the potential of the system. The application of the product will be configured from time to time by the client / designer. This system is suitable for its flexibility, its materiality and the resulting aesthetic, for both domestic and in the contract sector (hotels, restaurants, nightclubs, theaters, public spaces ...).
Mark Anderson has recently partnered with the planning Laurameroni 'Elements Collection, exposed to Salone del Mobile 2013. Anderson is an architect and designer; formed in the United States, he moved to Milan in 1991. After working with design studios and architecture, designing furniture, lighting and interior fittings, as well as with several Italian companies as a consultant, he opened his own interdisciplinary study. The activities of the study are vast, with particular reference to the disciplines of architecture, interior and product design but also include graphic design and art direction. Many of the choices of the study and the approach of Anderson to the profession can be traced back to its formation: the first experiences as an apprentice realizing Shaker furniture, the study of architecture at the Art academy established by a Master combined to create contacts important with the system of Italian design. Anderson complements the activities of the study with the teaching and research in an open approach, in which the academy, art, design and industry are often explored in an inclusive process.
Much of the academic work of Anderson is research-oriented and often carried out in collaboration with private companies like Laurameroni and various institutions. The projects of the study include interiors for hotels, showrooms and private residences, furniture and lighting. Anderson has also collaborated with fashion designers of products and in the graphic and has developed concept for graphics products for a leading company in the field of home appliances. He currently works with several design schools in Milan and is a visiting professor at the university courses in Sardinia.
"It 'a collection of lights that comes only from the usual parameters of the industrial product in terms of concept and materials. While each object has its own particular identity, the collection was designed because each piece can be inserted into a larger scenario interior. The forms are simple and decided, minimal, as opposed to a strong materiality, revealing their unique character, "said Mark Anderson talking about the Elements Collection, a series of lamps designed to Laurameroni.