Creativity, style and originality: the characteristics that have always distinguished Italy in the world, from the postwar period to the present day. Ideagroup celebrates “Italian excellences” in its own way at Cersaie 2013 in Bologna, Hall 21, Stand A29 B30. A real journey will accompany visitors inside the IDEAGROUP stand, which among the most famous collections and the 2013 novelties, will be able to retrace Italian history from the 50s onwards, through images, quotes and traditional objects, coming from different periods .
Everything that has characterized the Made in Italy in the world: excellence, quality at the highest levels and tailoring skills; distinctive features of Ideagroup production, which has always been characterized by fine craftsmanship and a choice of materials of the highest level. To close the stand, the story of Ideagroup at Cersaie told through a rich collage of images that recount the last 4 editions of the fair. IDEAGROUP will present at Cersaie 2013 the preview of a new bathroom collection that will be proposed by the Idea brand. The evolution of the Cubik collection and the new Smart shower enclosures will also be presented. News also for the Aqua brand, which will be present with a stylistic extension of the recent Nyù collection. The stand will not miss the Smyle and Mistral solutions of the Blob brand, together with the already known shower collections of the Disenia brand.
CUBIK, Ideagroup best seller, is renewed with surprising technological and aesthetic innovations. The new furniture project by IDEA wants to celebrate the needs of contemporary living: design must go hand in hand with the concept of comfort, aesthetics must embrace functionality and materials must convey strong and positive sensations. The collection presents itself with an expansion of modularity, materials and finishes, synonyms of the constant search for innovative solutions, able to characterize the space, releasing a strong and decisive personality. Cubik introduces two important innovations in natural finishes: eco-mortar and wood essences with continuous “marble” grain, both testifying to a careful and meticulous craftsmanship. In terms of compositions, Cubik tackles the bathroom environment by providing functional and design solutions, customizable in the smallest elements, to experience the bathroom as a personal refuge and relaxation corner. Cubik also satisfies the needs dictated by reduced spaces with monobloc solutions in the center of the room, which do not give up the functionality of the larger compositions, thanks to the optimization of internal spaces and the combination of storage mirrors.
The Smart collection is characterized by the door that hooks onto the fixed glass through 2 glass-glass hinges (glass thickness 6mm). This novelty interprets the most current trends by offering essential lines and fine finishes, combined with the remarkable aesthetic value, favored by the possibility of installing the glass flush with the outside flat. The resistance of the glass-glass hinges is guaranteed by extreme functional tests, which include tests of 50.000 opening cycles, well over the 20.000 required by current European regulations. The solidity of the structure is entrusted to practical arms or functional bars, which can also be used for internal "hanging". The water containment system ensures maximum sealing even in the version with the cabin positioned on the outside flat edge, thus meeting the most current and modern trends on the market. SMART is available in four solutions designed to satisfy all space requirements: niche, two-sided box, three-sided box and bath screen. The cabins adopt the Join in Tecnogel and Plano shower trays in aquatek, available both on the counter and flush with the floor. In addition to white, it is possible to choose sand, cement, cream, clay and anthracite colored plates. The walls inside the SMART shower enclosures can be customized with the exclusive wall covering of the Join collection, which can be customized in the same color as the shower tray of the same name.