Hollo it is a new way of understanding the typical multi-purpose storage unit. A concept of industrial production where the artist's graphic project intervenes on the structure making it unique. On the occasion of the Milan design week Hollo will furnish some spaces of the event GOODESIGN at Cascina Cuccagna and ELITA FESTIVAL at the Teatro Franco Parenti.
Hollo is a piece of furniture, a basic piece of furniture with balanced proportions where the graphic design of selected artists decorates the doors with line drawings, textures, illustrations, photo prints and portraits.
The essence of the project is in its simplicity: easy assembly and interchangeable doors, functionality of the structure and uniqueness of the work applied to serial furniture.
Hollo is a new brand of Homecode, a Venetian company producing Made in Italy furniture, which makes use of the collaboration of a collective of creatives, illustrators, graphic designers, selected and invited by the art director Andrea Magnani to make clothes that dress graphics Hollo.