HEINEKEN "OPEN DESIGN EXPLORATIONS", SELECTED THE ITALIAN DESIGNER 4

HEINEKEN "OPEN DESIGN EXPLORATIONS":

SELECTED 4 EMERGING DESIGNER ITALIAN that will contribute to the design Heineken CLUB CONCEPT OF THE FUTURE

Intense suggestions for young designers who, under the guidance of "coach" Fabio Rotella of the studio, took part in a club tour to discover the most original and innovative local Milan.
Continues the international project "Heineken Open Design Explorations Edition 1: The Club," a unique opportunity in the international arena for young designers from various disciplines - including product design, fashion design, motion design and interior design - all ' He teaches a creative adventure that will culminate with the creation of a common project.

Vincenzo Amendolagine (Apulia - Bari, 27 years), Gianluca Macaluso (Turin, 35 years), Giuseppe Conca (by Catanzaro, 24 years) and Emanuele Magini (Arezzo, 34 years) are the finalists 4 Italian project, specialized respectively in the disciplines Interior Design, Motion Design and Product Design. The young and talented Italian designers, selected last 6 September during an exclusive evening organized by Heineken in association with the creative format PechaKucha Old Fashion Cafe Milan, they are then combined to 15 colleagues from New York, Tokyo and Sao Paulo for creating a modern and futuristic. In total, there were over 200 designers who participated in the events organized by Heineken according to the PechaKucha format in the four cities involved in the project.

Emanuele MaginiGianluca Macaluso

Giuseppe ConcaVincenzo Amendolagine

To gather ideas and stimuli, Fabio Rotella eponymous Studio (specializing in Interior Design) drove in two Italian designers 4 Club Tour evening in the city of Milan to the discovery of local belonging to different types, from the enchanting outdoor bar of Diana Majestic to the local underground tunnel, Hollywood Living, Old Fashion Cafe until Black Hole, for each of which were highlighted the special features of architecture, lighting, furniture, etc. Announced last April during the Salone del Mobile in Milan, "Open Design Explorations" will lead to the creation of a fact Heineken "Concept club" to be presented at the next edition of the Salone through an opening and exhibition accessible to all fans design.

Waiting, therefore, to be unveiled the concept club of the future, there is already a great success of the Open Design Explorations, which clocked over 13.000 visits on the Facebook page dedicated to the project.
For more information about the project is recommended to visit www.heineken.com/opendesign-theclub.