HEINEKEN "OPEN DESIGN EXPLORATIONS", SELECTED THE ITALIAN DESIGNER 4

HEINEKEN "OPEN DESIGN EXPLORATIONS":

SELECTED 4 EMERGING DESIGNER ITALIAN that will contribute to the design Heineken CLUB CONCEPT OF THE FUTURE

Intense suggestions for young designers who, under the guidance of "coach" Fabio Rotella of the studio, took part in a club tour to discover the most original and innovative local Milan.
The international project "Heineken Open Design Explorations Edition 1: The Club" continues, a unique opportunity for international comparison for young designers from various disciplines - including product design, fashion design, motion design and interior design - at sign of a creative adventure that will culminate with the realization of a common project.

Vincenzo Amendolagine (from Apulia - Bari, 27 years old), Gianluca Macaluso (from Turin, 35 years old), Giuseppe Conca (from Catanzaro, 24 years old) and Emanuele Magini (from Arezzo, 34 years old) are the 4 Italian finalists of the project, specialized respectively in the disciplines Interior design, Motion design and Product design. The young and talented Italian designers, selected on 6 September during an exclusive evening organized by Heineken in collaboration with the PechaKucha creative format at the Old Fashion Cafè in Milan, then joined the 15 colleagues from New York, Tokyo and Sao Paulo for the creation of a modern and futuristic venue. In total, over 200 designers took part in the evenings organized by Heineken according to the PechaKucha format in the four cities involved in the project.

Emanuele MaginiGianluca Macaluso

Giuseppe ConcaVincenzo Amendolagine

To gather ideas and stimuli, Fabio Rotella eponymous Studio (specializing in Interior Design) drove in two Italian designers 4 Club Tour evening in the city of Milan to the discovery of local belonging to different types, from the enchanting outdoor bar of Diana Majestic to the local underground tunnel, Hollywood Living, Old Fashion Cafe until Black Hole, for each of which were highlighted the special features of architecture, lighting, furniture, etc. Announced last April during the Salone del Mobile in Milan, "Open Design Explorations" will lead to the creation of a fact Heineken "Concept club" to be presented at the next edition of the Salone through an opening and exhibition accessible to all fans design.

Waiting, therefore, for the concept club of the future to be unveiled, the great success of the Open Design Explorations initiative has already been recorded, which attracted over 13.000 visits to the Facebook page dedicated to the project.
For more information about the project is recommended to visit www.heineken.com/opendesign-theclub.