From the creative idea to the e-shop, Hangar Design Group signs the launch of Olio Vù, a new label among the most important names in Italian oils.
Olio Vu is the first DOP extra virgin olive oil from the Vulture area, right in the heart of the Lucanian Apennines, in Southern Italy: a new label and a new offer that identifies quality in the restless world of DOP.
The name, first of all: a memorable and engaging, remembering the territory to which belongs the dormant volcano. From this was born an oil territory with unique features, built according to tradition, good for all uses.
Hangar Design Group has chosen a distinctive design for the packaging of Olio VU - expressed in the basic bottle and in a special version for the gourmet - the logo graphically condenses the contours of the volcano and is its visual identity, recalling the bond with the territory and its protagonists.
It is the “Frantoiani del Vulture” themselves - the producers of Vulture oil - who give life to this special oil from a land of which they are the custodians. Their portraits emerge with a strong impact from all aspects of communication, to give a strong voice and legitimacy to a product of their land, of which they are guarantors.
The creative concept is designed in a clean and essential line, which illuminates the specific characteristics of the product: refined in its substance as well as in its appearance. The narrative vein of all means of communication rich in iconographic details that underline the distinctive character of the Vulture territory. The image becomes the opportunity to reveal and enhance the characteristics of the product, as well as of the agri-food tradition it interprets.
"As for Olio vu", says Alberto Bovo - partner of the agency and creative director of the project - "the studio was developed along two main lines: on the one hand we focused on the evolution of the specific language, on the other we decided to trace a new path that could encompass a culture of the scattered territory, conveyed in a high quality product. The goal was to be able to transfer to the consumer the essence of a brand strongly linked to its belonging to the Vulture Dop, still little known today ".
The products can be purchased online on the e-shop site www.oliovu.com.
