Design

FOSCARINI confirms the partnership with Diesel: a lighting collection with a rock soul

Diesel home 1
FOSCARINI confirms the partnership with Diesel: a lighting collection with a rock soul it has been modified: 2013-01-18 di jessica zannori

After four years of successful collaboration, Foscarini confirms and relaunches its commitment in the home collection "Successful Living", Born in 2009 from partnership with Diesel. An extremely positive and a growing appreciation by the public for a series of lamps strong personality, with a charge of style very strong and explicit, it has also brought with excellent sales results. "In these four years we have achieved all the commercial objectives that we had set for ourselves, even if the years in which the launch of the collection took place were certainly not the most favorable for the world economic situation"Says Carlo Urbinati, owner and founder of Foscarini together with Alessandro Vecchiato.

"Despite the difficult context, the collection aroused great interest and worked very well, particularly in our reference markets, Europe and North America"Continues Urbinati, which emphasizes: "Evidently the basic hypothesis was correct: there is an audience that loves the Diesel mood and wishes to bring, in addition to clothing, even to their own home, with products and collections that tell their style".

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Creativity, quality and innovationThese are the values ​​on which Foscarini always focuses its corporate philosophy and its business. From here started to gather enthusiastically four years ago this important challenge: transforming ideas of the creative team Diesel objects in the perfect functionality. "Foscarini's involvement in the development of the new collection was immediately very high"Says Alessandro Vecchiato. “The long experience in the field of lighting and an important investment in terms of energy and resources have allowed us to give shape to the inspirations and the Diesel style. Working with Diesel has led us in particular to explore and deepen the world of treatments, finishes and fabrics ".

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Result: about twenty families of lamps and a collection that grows year after year with the proposal of new models for different needs and uses. Some proposals have become real best sellers, for example Fork, an ironic and informal lamp that will be declined - starting from January 2013 - also in a new total white version.

"Managing a collection so different from ours, developed around brand values ​​that are not ours and aimed at new targets, offers us the opportunity to have a different perspective"Notes Urbinati. "Today we have a clear awareness of how the collection is experienced by the market and what are the characteristics that meet the public's favor".

After four years, the collaboration between Diesel and Foscarini turns out to be an organic and solid project, in constant evolution, confirming a happy meeting between the different expressive alphabets of the Diesel Creative Team and the know-how, experience and inexhaustible research by Foscarini.

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fork groundDUII diesel home

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