Not many fairs in the Italian market that can boast the longevity of Expocasa, the most important B2C event in the north-west dedicated to furniture. From 2 to 10 March next at the Lingotto Fiere in Turin, EXPOCASA - organized by GL events Italia-Lingotto Fiere - will blow out fifty candles, a figure that alone testifies to the success of a fair created and designed to involve the general public, but which today is also a point of reference for all professionals in the sector, in particular architects, interior designers and decorators.
An edition full of novelties that will be developed over three pavilions, to encourage the exchange of ideas and create new opportunities for relationships and business. Increasing attention to interaction with the public, achieved through social networks and ad hoc events, such as the possibility of receiving free suggestions from selected architects. Four thematic areas at the fair, with classical furnishings, to modern to contemporary to arrive and finally to design, all wisely mixed as in a journey through all styles of living, able to satisfy the tastes of all kinds of customers. I'm instead of six types of products on display, by the inevitable furnishings to tissues, from furniture for bathroom lighting, products for the outdoors, the new technologies applied to the world of restructuring.
In this offer is added, the fourth edition of toBEeco, the exhibition-competition aimed at rewarding designers and companies who choose to discuss the theme of ecology and the reuse of materials with products, projects and concepts that combine creativity, social responsibility and innovation industrial: a unique opportunity for designers to emerge, measure market opportunities and create new synergies with operators and producers in the sector. For the visitor, an opportunity to explore a real "salon within a salon" with a single ticket and find new and fresh creative solutions, designed for the home and designed to make our world better. A great conference on the theme of design for women with international guests and guided tours to discover the secrets of some of the leading companies in Italy in the design sector just two of many
innovations planned for the fourth edition of toBEeco.
Finally, there will be specific initiatives dedicated to exhibitors, without which Expocasa would not have been able to reach the important milestone of longevity that is celebrated this year. It will thus be proposed a series of seminars on communication aimed at sales to provide the participating companies real opportunities for deepening.
A trade fair for all so, to tell and be told the new trends, new opportunities and ways to redesign living spaces in this 2013 who also need a design boost for farfronte the crisis.