Design

CURTI METALLO & YOUTOOL THERE WAS NO DESIGN BEFORE (The design that wasn't there), Fuorisalone 2013

youtool fuorisalone 2013
CURTI METALLO & YOUTOOL THERE WAS NO DESIGN BEFORE (The design that wasn't there), Fuorisalone 2013 it has been modified: 2015-07-03 di Benedetto Fiori

CURTI METAL e YOUTOOL show during Milan Design Week 2013 in district Ventura Lambrate, the first collection of furniture entirely produced in sheet metal and designed by 7 young studios and designers: PIETRO BASTIA, DANIELA BONI, ERNESTO MESSINEO, MR.LESS & MRS.MORE, ENRICO MARIA PASTORELLO, STUDIO 06, SARA VERLICCHI.

Design that wasn't there "There was no design before" is the title and theme of the exhibition that takes placeVia Ventura 2 Car Repair. Furnishing Accessories conceived and designed the web and produced by an outside contractor that never before has an internal production design had treated.
There was no before design will propose a constructive reflection, encouraging local production combined with global strategies and innovative creative strategies that are born on the web, but we have sustainable results in reality.

The new brand CURTI METAL comes from an outsourced application design dynamic YOUTOOL "Design out of the box", Which actively promotes the creativity of design in the industry to develop quality projects, reducing time and costs of implementation. YOUTOOL selected the projects through an online laboratory followed by more than 270 designers.
The products displayed on There was no design before representing a case history that summarizes the relationship created through youtool.it platform between designers and Curti sheets, historical company subcontractor specialized in metalworking today combines traditional craftsmanship and technological innovation and It identified in the design tool and a competitive resource.

CURTI METAL has prototyped objects beyond the ordinary, charged with identity and sense of humor.

Essential and timeless design with compact packaging and low-cost, P-CHAIR PIETRO HOUSE is designed to be mounted in 5 moves. There library INFINITY designed by Ernesto Messineo and CityBook of the duo MR.LESS & MRS.MORE are complete examples of modular simplicity.

the collection BRING, of the same MR.LESS & MRS.MORE alias ANTONELLA DI LUCA and UBALDO RIGHI, the symbolic shape and distinctive element is
the function varies in relation to the different size: in the coat hanger and in the container it acts as a hook, while in the table it becomes a "piercing" and facilitates
the socket. The coffee-table EL SOMBRERO, sitting ICS and stool SADDLE, All signed by the Turin of 06 STUDIO (aka ROBERTO Guadrini, MASSIMO Guglielmotto, PAUL MATTIOLO, MASSIMILIANO TURRA) defy weights and sheet thicknesses to achieve extremely light results, aided by the color that blends the material and opens a fun formal interpretations.

With OPEN PARENTHESESWILL VERLICCHI interprets poetry of an infinitely replicable modular hanger, which takes from the ground like tree sap stretched skyward. DANIELA BONI with lamp EGG plays on the false perception of the painting material.

Finally five interpretations for the bathroom complete C_collection designed by ENRICO MARIA SHEPHERD, a line of furniture created formal intuition that plays through a vital sign, C, different solutions for the home.

C collection Enrico PastorelloC collection, Enrico Pastorello

BRING youtool fuorisalone 2013BRING, MR.LESS & MRS.MORE

HOUSEBOOK CityBookHOUSEBOOK CITYBOOK, MR.LESS & MRS.MORE

HOUSEBOOK youtool fuorisalone 2013 01HOUSEBOOK library, MR.LESS & MRS.MORE

HOUSEBOOK youtool fuorisalone 2013 02HOUSEBOOK library, MR.LESS & MRS.MORE

HOUSEBOOK youtool fuorisalone 2013 03HOUSEBOOK library, MR.LESS & MRS.MORE

EGG youtool fuorisalone 2013EGG lamp, Daniela Boni

INFINITY modular bookcase HRINFINITY library, Ernesto Messineo

Photo: Luca Capuano

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